Read When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why? by Dr. Augustine Fou (Forbes)
When P&G, Chase, Uber, and eBay reduced or paused their digital ad spending, they saw NO CHANGE in business outcomes. Do those examples mean digital marketing doesn't work; or does it mean something else?
Bookmarked on Jan 4, 2021 at 10:29 AM

Published by

Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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