Tweetstorms and Journalism
Tweetstorms have been getting a horrific reputation lately.  But used properly, they can sometimes have an excellent and beneficial effect. In fact, recently I’ve seen some journalists using it for both marketing and on the spot analysis in their areas of expertise. Even today Aram Zucker-Scharff, a journalism critic in his own tweetstorm , suggests that this UI form may have an interesting use case in relation to news outlets like CNN which make multiple changes to a news story which lives at one canonical (and often not quickly enough archived) URL, but which is unlikely to be visited multiple times:
A newsstorm-type user experience could better lay out the ebb and flow of a particular story over time and prevent the loss of data, context, and even timeframe that otherwise occurs on news websites that regularly update content on the same URL. (Though there are a few tools in the genre like Memento which could potentially be useful.)
It’s possible that tweetstorms could even be useful for world leaders who lack the focus to read full sentences formed into paragraphs, and possibly even multiple paragraphs that run long enough to comprise articles, research documents, or even books. I’m not holding my breath though.
Technical problems for tweetstorms
But the big problem with tweetstorms–even when they’re done well and without manthreading–is actually publishing them quickly, rapidly, and without letting any though process between one tweet and the next.
Noter Live–the solution!
Last week this problem just disappeared: I think Noter Live has just become the best-in-class tool for tweetstorms.
Noter Live was already the go-to tool for live tweeting at conferences, symposia, workshops, political debates, public fora, and even live cultural events like the Superbowl or the Academy Awards. But with a few simple tweaks Kevin Marks, the king of covering conferences live on Twitter, has just updated it in a way that allows one to strip off the name of the speaker so that an individual can type in their own stream of consciousness simply and easily.
But wait! It has an all-important added bonus feature in addition to the fact that it automatically creates the requisite linked string of tweets for easier continuous threaded reading on Twitter…
When you’re done with your screed, which you probably wrote in pseudo-article form anyway, you can cut it out of the Noter Live app, dump it into your blog (you remember?–that Twitter-like app you’ve got that lets you post things longer than 140 characters at a time?), and voila! The piece of writing that probably should have been a blog post anyway can easily be archived for future generations in a far more readable and useful format! And for those who’d prefer a fancier version, it can also automatically add additional markup, microformats, and even Hovercards
Bonus tip, after you’ve saved the entire stream on your own site, why not tweet out the URL permalink to the post as the last in the series? It’ll probably be a nice tweak on the nose that those who just read through a string of 66 tweets over the span of 45 minutes were waiting for!
So the next time you’re at a conference or just in the mood to rant, remember Noter Live is waiting for you.
Aside: I really wonder how it is that Twitter hasn’t created the ability (UX/UI) to easily embed an entire tweetstorm in one click? It would be a great boon to online magazines and newspapers who more frequently cut and paste tweets from them to build articles around. Instead most sites just do an atrocious job of cutting and pasting dozens to hundreds of tweets in a long line to try to tell these stories.