Ton continues to wrap his head around Webmention, and wonders about how mentions should be displayed on the “mentioned” site: What strikes me as odd now is how little control I have over how the Webmention and Semantic Linkbacks plugins actually deal with webmention data. The stuff I’d like to...
New data shows the impact of Facebook’s pullback from an industry it had dominated (and distorted).
(Roose, who has since deleted his tweet as part of a routine purge of tweets older than 30 days, told me it was intended simply as an observation, not a full analysis of the trends.)
Another example of someone regularly deleting their tweets at regular intervals. I’ve seem a few examples of this in academia.
It’s worth noting that there’s a difference between NewsWhip’s engagement stats, which are public, and referrals—that is, people actually clicking on stories and visiting publishers’ sites. The two have generally correlated, historically, and Facebook told me that its own data suggests that continues to be the case. But two social media professionals interviewed for this story, including one who consults for a number of different publications, told me that the engagement on Facebook posts has led to less relative traffic. This means publications could theoretically be seeing less ad revenue from Facebook even if their public engagement stats are holding steady.
From Slate’s perspective, a comment on a Slate story you see on Facebook is great, but it does nothing for the site’s bottom line.
(Remember when every news site published the piece, “What Time Is the Super Bowl?”)
This is a great instance for Google’s box that simply provides the factual answer instead of requiring a click through.
fickle audiences available on social platforms.
Here’s where feed readers without algorithms could provide more stability for news.
Steve Ballmer spent years hating on open source software. Satya Nadella recognized that the service has become indispensable to programmers.
A nice analysis piece about the GitHub purchase for the non-technical. It highlights the fact that a nice and simple UI can be worth its weight in gold.
My first job at Amazon was as the first analyst in strategic planning, the forward-looking counterpart to accounting, which records what already happened. We maintained several time horizons for our forward forecasts, from granular monthly forecasts to quarterly and annual forecasts to even five and ten year forecasts for the purposes of fund-raising and, well, strategic planning.
A great long read covering some interesting portions of UX and strategy in the future of social. There are some useful tidbits for the IndieWeb to consider here.
I’m saddened that a blog post linking to another blog post might need to include a disclaimer even if some of it is in jest. A part of me thinks we’re headed down a path of permission based interactions. Both online and offline. If that happens during my lifetime I’ll exit this experiment called the USA, to places where human beings are still human beings.
I was being facetious and satirical, but all the same… This is just the type of response I was aiming at eliciting.
Fantastic photo, by the way!
Some additional related thoughts/ideas:
For more easily editing webmentions (aka comments) and their types it would be nice if the Comments UI page (usually found at
/wp-admin/edit-comments.php) could be modified to add some additional columns for improved UI/UX.
In particular it would be nice to have direct access to see and sort comments by the
semantic_linkbacks_type field as well as potentially via dropdown UI to be able to modify the type (mention, reply, like, favorite, read, listen, etc.). In particular, I find I’d often like to take a basic webmention and turn it into a “reply” to show the full content (particularly while facepiling simple mentions) when it substantively adds to the discussion.
Until #166 is resolved it would be nice to also have easier manual access to be able to modify
semantic_linkbacks_avatar in bulk when they either don’t exist or fail to resolve.
It would also be nice to be able to (via query parameters in the URL perhaps?) filter out certain webmention types in the Comment page view. As an example, this might allow someone to more easily see only replies without cluttering up the page with likes, bookmarks, etc. to more easily reply to commenters.
As a potential guide, there is a related plugin called Admin Columns which has some related code that allows adding arbitrary admin columns as well as editing and formatting them.
An inside look at the inner workings of a technology you may take for granted
A topic which is tremendously overlooked in the CMS world, but which can provide a lot of power.
h/t Jorge Spinoza
An uber low bandwidth and text only version of CNN. View the latest news and breaking news today for U.S., world, weather, entertainment, politics and health at CNN.com.
I just ran across a text-only version of CNN and I’m really wishing that more websites would do this. It’s like AMP, but even leaner!
This is a test or alpha episode of An Indieweb Podcast (working title).
In it, David Shanske and and I talk about a variety of Indieweb topics, with the theme of “Considering the User”, inspired by an article we were reading this week. Other topics include: home automation, generations, itches, Webmention, and some examples of the Post Kinds Plugin in practice (exercise, issues, chickens).
In the future we hope to have additional broad ranging conversations and perhaps interviews with others about various IndieWeb related topics.
Part of this is also an opportunity to improve audio post presentations on our websites over time. While David posted the “original” of this post on his site, I had to debate whether or not I would technically repost it or make an original of my own. Ultimately I opted for the latter.
David, by far the more veteran podcaster, deserves the lion’s share of the credit for his audio set up and recording facilities.
You can subscribe to future episodes here: http://boffosocko.com/tag/an-indieweb-podcast/feed/
If you need more IndieWeb content, guidance, or even help, an embarrassment of riches can be found on the wiki, including the following resources:
- Subscribe to: This Week in the IndieWeb newsletter
- Listen to: podcasts about the IndieWeb
- Watch: videos about the IndieWeb, presentations about the IndieWeb
- Read: Posts about the IndieWeb, IndieNews
- Discuss: IndieWeb Chat
When I started to experiment with different ways of blogging, I realised what I was doing was a bit off. So I decided to redesign the blog.
I appreciate that others are grappling with these design ideas as well. I need to get back to some of my own work and experimenting in this area. It’s also a bit reminiscent of Dries Buytaert’s recent post Reclaiming my blog as my thought space in which he contemplates some of these types of issues and questions, though from a slightly different perspective.
Back at IndieWebCamp Austin, I became enamored of adding additional methods of interacting with my website, particularly for those who weren’t already on the IndieWeb train. I’d seen these types of interactions already on Tantek Çelik’s site in the past, so naturally I figured I would start there.
Some basic searching revealed that in IndieWeb parlance, these types of functionalities are known as web actions. While they’re often added to make it easier for one site with the proper infrastructure to interact with another, they’re also designed for social web silos (Like Twitter, Facebook, et al.) to do this type of interaction simply as well.
As a small scale experiment, I thought I would begin manually and add some simple interface to allow Twitter users (who may not yet have their own websites to use to respond to me instead) to be able to quickly and easily reply to, repost, or like posts on my site. A little bit of reading on the wiki and Twitter’s developer site allowed me to leverage something into existence pretty quickly.
Interestingly, although there are many plugins that help users simply share a blog post to Twitter, I couldn’t easily find a WordPress plugin that already allows these other interactions as options at all. I suspect it may be because the other side of the interaction of bringing the replies back to one’s site isn’t commonly known yet.
<span class="syn-text">Respond via Twitter:
<li><a href="https://twitter.com/intent/tweet?in_reply_to=939650287622434816" target=""><img src="/reply-icon-16.png" alt="" width="16" height="11" /> Reply</a></li>
<li><a href="https://twitter.com/intent/retweet?tweet_id=939650287622434816" target=""><img src="/retweet-icon-16.png" alt="" width="16" height="10" /> Repost</a></li>
<li><a href="https://twitter.com/intent/favorite?tweet_id=939650287622434816" target=""><img src="/like-icon-16.png" alt="" width="16" height="16" /> Like</a></li>
And voila! My new post now had some simple buttons that allow users a simple one click interaction with a popup window to reply to, repost, or like my post.
Naturally, through the “magic” of Brid.gy, I’m able to collect these responses via backfeed with the Webmention protocol using the Webmention Plugin for WordPress back to my own website. In simpler and less technical terms, if you use one of these buttons, your interaction with my website as posted to Twitter comes back to live on my website. Thus users can use Twitter to write a comment or reply on Twitter and it will display in my comments section just as if they had written it directly in my comments box. Likes and reposts are sent to my site and are displayed relatively naturally as facepiles under the comment headings “Likes” and “Reposts”.
I’ll do another manual example with this particular post, so feel free to use the buttons at the bottom of this post to make your response via Twitter if you wish.
Taking some of this code and abstracting into a plugin for others to use would be a nice feature. Doing this would also potentially make it available as a potential plugin in the larger IndieWeb suite of WordPress plugins. Perhaps it could be easily added into the codebase in one or another pre-existing plugins? I might think that David Shanske’s Syndication Links plugin or Bridgy Publish plugin might make sense as they’re already adding functionality for part of the publishing half of the cycle by either publishing to Twitter and/or importing the Tweet ID back into one’s WordPress site for potential display. One or the other could do a simple if/then on the existence of a syndicated Tweet, then extract the Twitter ID, and add the buttons to the interface appropriately.
It would be interesting to add full mark up to make
<indie-action> functionality possible for a broader class of web actions, particularly if it could be integrated directly into WordPress in a more interesting manner to work with the Post Kinds Plugin or the IndieWeb PressThis type of bookmarklet functionality.
Instead of having these types of interactions injected at the bottom of the post, it may make more sense to have it display in the comment block instead.
I suspect that Facebook, Instagram, and others also enable some types of functionality, so adding the ability to use them the same way would be awesome. And even more so in the case of RSVP’s to events since Brid.gy handles those relatively well between Facebook and WordPress sites. (See this example.)
Try it yourself
Go ahead and use the buttons below to interact with this post via Twitter.Syndicated copies to:
This is the transcript of my lightning talk from the beyond tellerrand Berlin pre-conference warm-up on 6 November 2017. It was a condensed version of my longer, work-in-progress and upcoming talk on privacy as a core pillar of ethical UX design. If you are interested in the final talk or know about a conference or event that might be, I’d be thrilled to hear from you.
It’s sad the amount of not caring that both laws and apathy on the internet can make your life just dreadful in ways that it shouldn’t.
I love the fact that people are working on solving these seemingly mundane issues. This is a great little presentation Sebastian!Syndicated copies to:
Today, through the brilliant and diligent work of David Shanske and Matthias Pfefferle (as well as Ashton McAllan and many other opensource contributors), I’ve enabled facepiling for likes, reposts, and mentions within my website’s comment section using the Semantic Linkbacks plugin for WordPress (in conjunction with the Webmention plugin.)
What does this mean? My personal website both sends and accepts Webmentions, a platform independent “at mention” or @mention, including those from the fantastic, free service brid.gy which sends replies/comments, likes, reposts, and mentions to my site from silo services like Facebook, Twitter, Instagram, Google+, and even Flickr.
As I’ve long known, and as someone noted at least once on my site, some of these likes, replies, and mentions, which provide some interesting social interaction and social proof of a post’s interest, don’t always contribute to the actual value of the conversation. Now with this wonderful facepiling UI-feature, I’m able to concatenate these types of interactions into a smaller and more concentrated section at the bottom of a post’s comments section, so they’re still logged and available, but now they just aren’t as distracting to the rest of the conversation.
Compare the before and after:
A Prime Example
In particular, this functionality can best bee seen on my article The Facebook Algorithm Mom Problem, which has over 400 such interactions which spanned pages and pages worth of likes, reposts, and mentions. Many of my posts only get a handful of these types of interactions, but this particular post back in July was overwhelmed with them when it floated to the top of Hacker News and nearly crippled my website. Without the facepile functionality, the comments section of this post was untenably unreadable and unusable. Now, with facepiles enabled, the comments are more quickly read and more useful to those who are interested in reading them while still keeping the intent.
For those who have already begun Indiewebifying their WordPress sites with plugins like Webmention and Semantic Linkbacks, the most recent 3.5.0 update to Semantic Linkbacks has the functionality enabled by default. (Otherwise you can go to your administrative dashboard and click on the checkbox next to “Automatically embed facepile” located under Settings » Discussion).
As a caveat, there’s a known bug for those who are using JetPack to “Let readers use WordPress.com, Twitter, Facebook, or Google+ accounts to comment”. If the facepiles don’t show up on your site, just go to your JetPack settings (at yoursite.com/wp-admin/admin.php?page=jetpack#/discussion) and disable this feature. Hopefully, the JetPack team will have it fixed shortly.
If you haven’t begun using IndieWeb principles on your WordPress website, you might consider starting with my article An Introduction to the IndieWeb, which includes some motivation as well as some great resources for getting started.
Nota bene: I know many in the WordPress community are using the excellent theme Independent Publisher, which already separates out likes, mentions, etc. (though without the actual “facepiles”), so I’m not sure if/how this functionality may work in conjunction with it. If you know, please drop me a note.
Hopefully most WordPress themes will support it natively without any modifications, but users are encouraged to file issues on the plugin if they run across problems.
Using another platform?
I’m not immediately aware of many other CMSes or services that have this enabled easily out of the box, but I do know that Drew McLellan enabled it (along with Webmentions) in the Perch CMS back in July. Others who I’ve seen enabling this type of functionality are documented on the IndieWeb wiki in addition to Marty McGuire and Jeremy Keith, who has a modified version, somewhat like Independent Publisher’s, on his website.
There are certainly many in the IndieWeb community who can help you with this idea (and many others) in the IndieWeb’s online chat.
Give it a spin
Now that it’s enabled, if you’re reading it on my website, you can click on any of the syndicated copies listed below and like, retweet/repost, or mention this article in those social media platforms and your mention will get sent back to my post to be displayed almost as it would be on many of those platforms. Naturally comments or questions are encouraged to further the ongoing conversation, which should now also be much easier to read and interact with.
Thanks again to everyone in the IndieWeb community who are continually hacking away to allow more people to more easily own and control their content while still easily interacting with people on the internet.
Turning mentions into comments for native display
Following Aaron Davis’ comment, I thought I’d add a few more thoughts for those who have begun facepiling their likes, mentions, bookmarks, etc. As he indicates, it’s sometimes useful to call out a particular mention, a special like, or you might want to highlight one among the thousands for a particular reason. This is a feature that many are likely to want occasionally and code for it may be added in the future, but until then, one is left in the lurch a bit. Fortunately, as with all things IndieWeb, part of the point is having more control over your site to be able to do anything you’d like to it. So for those without the ability to write the requisite code to create a pull request against the Webmention or Semantic Linkbacks plugins (they’re more than welcome), here are a few quick cheats for converting that occasional (facepiled or not) webmention into a full comment within your WordPress site’s comment section.
Pro tip: This also works (even if you’re not using facepiles) to convert a basic mention into something that looks more like a native comment. It’s also useful when you’ve received a mention that you’d prefer to treat as a reply, but which wasn’t marked up as a reply by the sending site.
I’ll use an example from the Facebook Algorithm Mom Problem post referenced above. On that post, I’d received a webmention via Twitter from Anil Dash, a blogger and advocate for more humane, inclusive and ethical technology, with some commentary about usability. Here is his original tweet:
Can always tell things are going really well if your product forces people to explicitly exclude their mothers. https://t.co/lh41jVIU0E
— Anil Dash (@anildash) July 12, 2017
That webmention is now hidden behind an avatar and not as likely to be seen by more casual readers. I’d like to change it from being hidden behind his avatar in that long mention list and highlight it a bit to make it appear as a comment in the full comments section.
Steps to convert a mention to a comment
Caution: I recommend reading through all the steps before attempting this. You’ll be modifying your WordPress database manually, so please be careful so you don’t accidentally destroy your site. When doing things like this, it’s always a good idea to make a back up of your database just in case.
- Search for the particular comment you want to change in the WordPress Admin UI.
- Hover over the date in the “Submitted On” column to find the comment ID number in the URL, in this case it’s
http://boffosocko.com/2017/07/11/the-facebook-algorithm-mom-problem/#comment-35281. Make a note of the comment ID: 35281.
- Open up the mySQL database for your WordPress install (I’m using phpMyAdmin) to view the data for your site.
- Go to the
wp_commentstable in the database. (Yours may be slightly different depending on how your site was set up, but it should contain the word “comments”.)
- Use the search functionality for your table and input your comment ID number into the field for
- Now delete the word “webmention” from the
comment_typefield for the particular comment. This field should now be empty.
- You should now be able to view your post (be sure to clear your cache if necessary) and see the mention you received displayed as a native comment instead of a mention. It should automatically include the text of the particular mention you needed.
If you need to convert a large number of mentions into comments, you may be better off searching for the particular post’s
post_ID in the comments table and changing multiple
comment_type fields at once. Be careful doing this in bulk–you may wish to do a database back up before making any changes to be on the safe side.
Whether you’re starting a blog, building your personal brand, posting a resume, promoting a hobby, writing a personal journal, creating an online commonplace book, sharing photos or content with friends, family, or colleagues, writing reviews, sharing recipes, podcasting, or any one of the thousand other things people do online it all starts with having a presence and an identity online.
The seemingly difficult task these days is deciding where that should be. There’s Twitter for sharing short updates and bookmarks to articles; Instagram, Snapchat, Flickr, and YouTube for photos and videos; Facebook for communicating with family and friends; LinkedIn for work and career related posts; Swarm for sharing your location; and literally thousands of others for nearly every micro-slice of content one could think of.
Can you possibly be on them all? Should you? Would you want to be? Could you keep up with it? Which one really and truly represents the real you? Could any of them?
And what about your friends, family, and potential audience for all of these things? Some will be on Twitter while others only use Facebook. Grandma is worried about privacy and is only on Instagram to see photos of the grandchildren. Mom is on Facebook because she thinks that’s what the internet is, and wants to like everything her children post. Teenagers don’t want to be on any platforms their parents have heard of. It’s obvious that everyone has their own preferences and favorites.
In short, the web and using it for easy communication has become fraught with fragmentation and walls that often make communicating online far more difficult than it should be. Wouldn’t it be better if you had a single website that represented you online and through which you could easily communicate with everyone?
By analogy consider the telephone system which, just like the internet, consists of wires and hardware to access the network. Every user on the network has their own phone and phone number. What would it be like if AT&T users could only speak to other AT&T users and needed another separate phone, account, and phone number to speak to friends and family on Verizon and yet another to talk to friends on Sprint? To a great extent, this is what the internet has evolved to become with monopolistic, for-profit, corporate services like Facebook/Instagram, Twitter, LinkedIn, and all the rest.
Is there a better and more robust solution than these multitudes of social media sites which all come with their own onerous terms of service, limitations on your creativity, reach, ownership, and control of your online identity?
A growing number of people on the web are sure there is and they’re working together in an open yet coordinated way to improve the democratized nature of the decentralized internet. This movement is known as the IndieWeb.
Purpose of IndieWeb
The purpose of the IndieWeb movement is to help put you in control of your web presence, allow you a more true sense of ownership of your content, and to allow you to be better connected to your friends, family, colleagues, and communities. By first owning your own domain name and having your own personal website, the IndieWeb aims to help facilitate the following:
You are in Control
You can post anything you want, in any format you want, with no one monitoring you. In addition, you share simple readable links such as http://www.example.com/ideas. These links are permanent and will always work.
Control and Freedom
You should be able to exercise your freedom of speech and publish anything you want whenever you want. You should be able to set your own rules and own limits. You should be able to post content as long or short as you like with no pre-imposed limits or types whether it be text, photos, audio, or video. You should be able to have control over comments and protection against potential harassment, bullying, and online trolls.
Identity & Identity loss
Almost every social media site has a multi-page statement of their terms of service written in complicated legalese. More often that not, these terms are to protect them and not you. As a result people have found their accounts frozen, they’ve been shut out with no notice or warning, their identities have been reassigned, or their content simply disappears with little or even no notice. Often there is either no method of recourse, or it is difficult to communicate with these corporations and may take weeks or worse to recover one’s account and data, if at all.
Without care, one can become branded with the identity of the social media network of which they’re a part. If trolls overrun your social service then suddenly by association, you’ve become one too.
User Interface/User EXperience
You should have the ability to control how your site looks and works. Do you want a piece of functionality that one of your social network sites doesn’t have? Add it the way you want it. Create better navigation, better interactivity, better design to reflect your own identity instead of a corporation’s cookie-cutter idea of your identity. Since your data is yours you can add new and interesting pieces of functionality using that data instead of waiting on a social site to think about it and implement it for you. Chances are that unless millions will find it valuable or a company doesn’t think it will scale, most won’t build it, so don’t hold your breath.
Your content is yours
When you post something on the web, it should belong to you, not a corporation. Too many companies have gone out of business and lost all of their users’ data. By joining the IndieWeb, your content stays yours and in your control.
Greater reliability and protection against content loss
Social media is only about 11 years old, and one thing is certainly true: sites will go out of business, they will get acquired, they can and will disappear. When this happens, your data can disappear overnight without the ability to back it up or export it. A new corporation can take over and change the terms of service and do things with your data that you never intended. Content can accidentally or even willfully disappear without notice to you. In addition to the data, you can also lose contact with family, friends, and community members that also disappear without the service that connected you to them.
You can have greater control of site downtimes, server outages, maintenance, scalability issues, and database failures of silos attempting to solve massive scaling/engineering problems.
A better sense of ownership
Many in the IndieWeb community have found that they post more interesting and thoughtful pieces of content when they’re doing it on their own site rather than the “throw away” content they used to post to sites like Twitter. They feel a greater sense of responsibility and ownership in what they’re posting about and this can have a profound effect on the future of the internet and its level of civility.
When you own your own website, other web sites see that it’s you personally sending traffic to their sites instead of a generic social site. You have the ability to edit content at any time or delete it if you like.
You also have:
- greater choice of public vs. private posts and control of who your audience is;
- the ability to fix URL links when they break or disappear;
- no outside advertising on your site without your explicit permission;
- no one monetizing you;
- no censorship of your content;
- no terms of service which can often co-op your work without notice for advertising or other use;
- ownership and control of affiliate links to monetize your work if you choose.
You are better connected
Your articles and status messages can go to all services, not just one, allowing you to engage with everyone regardless of their choice of platform. Even replies and likes on other services can come back to your site so they’re all in one place.
Since your content isn’t hidden behind the robots.txt of a silo service, you have much better search engine rankings and are more likely to be found, read, or have people interact with your content. If you choose, you can still syndicate your content to one or more social silos while still owning your content in the case that something happens to those silos. This allows you to continue to reach your friends, family, colleagues, and community who may have different ideas about where they prefer to interact online. Comments to and interactions with your content can come back to your original post to create a comprehensive conversation rather than have your conversation disjointed and spread over dozens of sites throughout the web.
How to be a part of the IndieWeb
Now that you’ve got a bit of an idea about what the IndieWeb movement is attempting to help people accomplish, how can you become a part of it and enjoy the benefits for yourself?
Own and use your own domain name
Fifteen or more years ago having your own domain wasn’t as easy or as inexpensive as it is now. There are hundreds and hundreds of domain registrars around the world that can register almost any domain name you can come up with for as little as 99 cents a year with the average closer to the $10-20 range depending on the name and the top level domain (.com, .org, .net, and .edu are examples of top level domains.)
For an extra $0-10 a month you can quickly purchase domain hosting so that when someone visits your fancy URL, it actually connects to a page on the internet. Whether that page is a single page of simple HTML with a line of text and a photo; a plug and play site like Wix or SquareSpace; a full blown professional open source content management system like WordPress or Drupal; a web site you build by hand using your own code; or it points to your Facebook or Twitter account page, you’ve just made a huge step toward better cementing your identity on the internet.
Once you own your own domain name, everything you post to the web will have a permalink URL which you can control. If you wish to change platforms or service providers you can relatively easily move all of your content and the permalinks along with it–much the same way you can move your cell phone number from one provider to another. People who visit your URLs will always be able to find you and your content.
If nothing else, owning your own domain name will give you something useful to put into the ubiquitous field labeled “your website” that exists on literally every social media website out there. (Even they are subtly telling you that you should have your own domain name.)
Added bonus: even most inexpensive domain registrars and hosting services will give you free email for your domain so you can create a custom branded personal email address like email@example.com. Even if you rely on G-mail or some other third party service for your email, it’s pretty easy to connect your own personal email address to your pre-existing account. It’ll make you look a lot more professional and will be far easier for your friends, family, and business colleagues to remember.
So you own your domain now?! Congratulations, you are officially a full-fledged member of the IndieWeb!
Own your data
Wait, it can’t be that simple can it? It is! But now that you’ve got your own website, it’s time to start using it to own your online identity and own your own content.
Next you may want to choose a content management system (CMS) in which to store and present your data. The IndieWeb has lists of projects which range from common services as simple as Tumblr and WordPress.com (both managed services with free hosting) to help in building your own site from the ground up in your programming language of choice. Which project you choose depends on your needs, desires for the future, and your abilities. There is something available for people of nearly every level of ability. Most domain registrars and internet host providers provide one or more means to quickly get up and running–just ask their customer service departments or see what they’ve got available online.
Most of these CMS solutions will give people a far bigger range of flexibility in terms of what they can write, record, and broadcast online. You don’t need to be limited to 140 characters if you choose not to be. Want to post more multi-media-based content with text, video, audio, and photos all at once? The online world can be your oyster and your social media platform no longer limits what is possible.
Ideally, what a lot of the IndieWeb developer community is rapidly building and iterating upon is an open and broadly distributeable way to make it easier for the everyday person to more easily own and operate all the functionality offered by the hundreds of social media websites without a lot of heavy and difficult-to-maintain overhead. A decade ago allowing Facebook to do everything for you may have been a simple “way out”, but now there are far more robust, diverse, and flexible solutions that aren’t as onerous. There are also newer open and easily supportable web protocols that make publishing and sharing your content far easier than before.
The first big piece most people enjoy implementing is writing their own content on their own site and syndicating it out to other services on the internet if they choose. Continuing to participate in your old siloed networks can help you stay connected to your pre-existing social networks, so you’re not leaving all your friends and family behind. Next, having all your replies/comments, likes, and other interactions come back from social silos to your own site as comments along with notifications is incredibly valuable. (These two processes are commonly known as Post On your Own Site, Syndicate Elsewhere (POSSE) and backfeed, and they can typically be done most easily with a free service like Brid.gy.)
Being able to write replies to articles or status updates on your own website and either @mentioning others as a means of notifying them is also very useful. The IndieWeb calls this universal implementation of @mentions that work across website boundaries Webmention and it’s built on an open and straightforward standard so that it can work with any website on the internet. (Remember the telephone analogy above? Now, thanks to Webmentions, everyone can be communicating on the same network.) As an example, imagine for a moment if you could @mention someone on Facebook from Twitter or vice-versa?! What if you could post a reply to a tweet on Twitter with your Facebook account?Using the Webmention spec, independent websites can easily do this now, though it may be quite a while before for-profit corporations support this simple protocol that is now a W3C recommendation.
With some of the basic building blocks out of the way, people tend to spread out a bit in the types of functionalities they’re looking for. It may range from posting status updates, pictures, or video to hosting your own podcast or or having different user interfaces to post to your own site–Micropub is great for this–to being able to put events on your site and allowing people to RSVP to them easily. Wouldn’t it be nice if you could post an event on your own website and people could use Facebook to RSVP to it? My site allows this possibility. Yours could too.
Everyone’s desires and needs will be different. Work on what you find most interesting and useful first (the IndieWeb calls these itches). Make a list of what you use most often on your old social media silos or wish they had and work on that first. Check out the IndieWeb wiki to see how others have implemented it–there’s no need to reinvent the wheel in darkness. Hop into the IndieWeb chat (there are multiple ways of doing this and interacting) and ask questions. Document what you’ve done in the wiki to make it easier for those who come after you.
Personally, I’ve always just thought about what functions do I use most on social sites and then ask myself how I might be able to do that on my own site. There’s little out there that hasn’t been explored by the bigger community, so searching the wiki for those types of functionality and seeing how others managed it usually makes it far easier. Chatting with folks in the community while I’m working always helps to sharpen my thinking and make me aware of ideas and methods I may have never considered much less come up with on my own.
If you never RSVP for things online or host events, then obviously don’t start there. Do you post photos regularly? Maybe you “like” everything you see online. In my case, I was a heavy user of Goodreads, so I spent parts of the last year working on more easily bookmarking things I’d like to read, posting reading status updates, and keeping notes on what I read, as well as highlights, marginalia, and book reviews after I’d finished reading.
The IndieWeb effort is different in several ways from previous efforts and communities. In particular it values principles over project-centrism. Other efforts have assumed a monoculture of one project as the ultimate solution for everyone. IndieWeb prefers developing a plurality of projects–why not have the same diversity on the web as we do in real life?
The community prefers chat in combination with a wiki to communicate and document its process. Some may prefer email distribution lists, but why? Who likes to read and respond to long email threads where information is typically locked away from the group, ignored, and simply unread? Instead, we utilize a chat (which has multiple methods of access–plurality, remember?) to host searchable conversations after which the best portions are documented on the wiki to be easily searchable and discoverable to all.
In the early days of social media, many talked, emailed and chatted about what they’d like to see. Sadly not much was done about expanding on these ideas, particularly by companies that all had their own profit-driven motives. As a result, the IndieWeb movement values showing before telling. They prioritize development by encouraging people to scratch their own itches, creating what they want to have and use on their own sites, and then iterating on those pieces to improve and refine them. If you won’t use a feature on your own site, why bother to have it?
IndieWeb puts design first and foremost. Protocols & formats come second. They’d prefer to focus on good user experience and user interaction. Users selfdogfood prototypes on their own sites to create minimum necessary formats & protocols.
Perhaps most importantly, the IndieWeb is people-focused instead of project-focused. The community is rich and diverse and has regular in-person meetups as well as camps across the world where everyone is welcome. The IndieWeb community is inclusive and has a code-of-conduct.
Join the IndieWeb Community
Where do I go from here? You said community in there. Where can I find it? How can I interact, get help, or even contribute back?
Regardless of your level of expertise, there are a huge number of resources, events, and even people available to you in a variety of formats. Whether you choose to meet with friends in person at IndieWebCamps or at regularly scheduled Homebrew Website Club meetups or interact online at a nearly continuous worldwide chat (using either web chat, Slack, Matrix, or IRC) there are many means of getting help and interacting to suit your schedule and needs to help build the personal website you’ve always wanted.
Building the indie web is a continuous process. While attending an IndieWebCamp can be an incredibly inspiring and encouraging event, we need to carry on doing so for more than just a few days a year when we can meet up in real life. We can not only support one another; we can share the best way to do things online. As we discover new ways of doing things, we can document them and share them easily with each other and the growing community.
If you’ve made it this far, I invite you to join us, and get started building the internet you’ve always wanted by building your home on the web first.
As of December 2017, the AltPlatform.org site which originally published this article has shut down. I’ve smartly kept a private archived copy of the original of this post here on my personal site and manually syndicated a copy of it to AltPlatform for just such a possibility. (Hooray for PASTA (Publish Anywhere, Save to (Private) Archive)!) As a result of the shutdown, I’m making the original public here.
If you wish, you can also read a copy of the original as it appeared on AltPlatform on the Internet Archive.