Listened to @ Future of Web Apps: Google's Kevin Marks on social networking trends by Jemima KissJemima Kiss from the Guardian

Kevin Marks, Google's developer advocate for Open Social, talked today about the unpredictable, organic growth of social networks

Jemima Kiss interviews Kevin about Open Social at FOWA. Thu 9 Oct 2008 15.50 EDT

Kevin Marks, Google's developer advocate for Open Social, talked today about the unpredictable, organic growth of social networks. Even the biggest networks have seen their audience bases grow exponentially in unexpected communities; this is partly because of the dynamics of relationships between people, who mostly want to connect - or feel most comfortable connecting to people like themselves.

Despite some derogatory write-ups of Google's Orkut social network in the US press - "it's not a proper social network and is full of Brazilian prostitutes" - it's a perfect example of a social networking site with a strong community in one language. A community tends to mould the site to its own culture, which makes it less appealing for other languages and cultures. Clearly those with a strong English-language audience have a big advantage, despite the cultural differences of the Anglo-speaking world.

I asked Marks to explain a bit more about trends in social networking and how Open Social is trying to both facilitate growth, and respond to change. Open Social doesn't have a three-year road map, but is constantly adjusting its templates around the mapping of social information.

Some interesting philosophy of social networks from 2008 that’s still broadly applicable today. This sort of design thinking is something that IndieWeb as a service platforms like Micro.blog, WithKnown, WordPress, and others will want to keep in mind as they build.

People tend to be members of more than one network for a reason.

Originally bookmarked on December 06, 2019 at 09:00PM

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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