Tag: POSSE

Reply to Dan Cohen tweet

Replied to a tweet by Dan CohenDan Cohen (Twitter)

Dan, There are a lot of moving pieces in your question and a variety of ways to implement them depending on your needs and particular website set up. Fortunately there are lots of educators playing around in these spaces already who are experimenting with various means and methods as well as some of their short and long term implications.

I suspect some of the most interesting parts may be more closed off to you  (or possibly more difficult) because in your particular case it looks like you’re being hosted on WordPress.com rather than self-hosting your own site directly. For the richest experience you’d ideally like to be able to install some of the IndieWeb for WordPress plugins like Webmentions, Semantic Linkbacks, Post Kinds, and potentially others. This can be done on WordPress.com, but typically involves a higher level of paid account for the most flexibility.

For crossposting your content to micro.blog, that portion is fairly simple as you can decide on any variety of post formats (standard, aside, status, images, etc.), post kinds, categories, or even tags and translate those pieces into RSS feeds your WordPress installation is already creating (most often just by adding /feed/ to the end of common URLs for these items). Then you can plug those particular feeds into your micro.blog account and you’re good to go for feeding content out easily without any additional work. Personally I’m using the Post Kinds plugin to create a finer-grained set of content so that I can better pick and choose what gets syndicated out to other sites.

From within micro.blog, on your accounts tab you can enter any number of incoming feeds to your account. Here’s a list of some of the feeds (from two of my websites one using WordPress and the other using Known) that are going to my account there:

 

 

As a small example, if you were using the status post format on your site, you should be able to add https://dancohen.org/type/status/feed/ to your feed list on micro.blog and then only those status updates would feed across to the micro.blog community.

I also bookmarked a useful meta-post a few weeks back that has a nice section on using micro.blog with WordPress. And there are also many nice resources on the IndieWeb wiki for micro.blog and how people are integrating it into their workflows.

For crossposting to Twitter there are a multitude of options depending on your need as well as your expertise and patience to set things up and the control you’d like to have over how your Tweets display.

Since micro.blog supports the Webmention protocol, if your site also has Webmentions set up, you can get responses to your crossposts to micro.blog to show up back on your site as native (moderate-able) comments. You can do much the same thing with Twitter and use your website as a Twitter “client” to post to Twitter as well as have the replies and responses from Twitter come back to your posts using webmention in conjunction with the brid.gy website.

I’ve been playing around in these areas for quite a while and am happy to help point you to particular resources depending on your level of ability/need. If you (or anyone else in the thread as well) would like, we can also arrange a conference call/Google hangout (I’m based in Los Angeles) and walk through the steps one at a time to get you set up if you like (gratis, naturally). Besides, it’s probably the least I could do to pay you back for a small fraction of your work on things like PressForward, Zotero, and DPLA that I’ve gotten so much value out of.

Because of the power of these methods and their applicability to education, there are an ever-growing number of us working on the issue/question of scaling this up to spread across larger classrooms and even institutions. I’m sure you saw Greg McVerry’s reply about some upcoming potential events (as well as how he’s receiving comments back from Twitter via webmention, if you scroll down that page). I hope you might join us all. The next big event is the IndieWeb Summit in Portland at the end of June. If you’re not able to make it in person, there should be some useful ways to attend big portions remotely via video as well as live chat, which is actually active 24/7/365.

As is sometimes said: I have made this longer than usual because I have not had time to make it shorter. At least I wasn’t hampered by Twitter’s character constraints by posting it on my own site first.

 

 

 

 

 

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📺 re:publica 2018 – Jim Groom: Domain of One’s Own: Reclaim Your Data | YouTube

Watched re:publica 2018: Domain of One's Own: Reclaim Your Data by Jim GroomJim Groom from YouTube

A Domain of One's Own is an international initiative in higher education to give students and faculty more control over their personal data. The movement started at the University of Mary Washington in 2012, and has since grown to tens of thousands of faculty and students across hundreds of universities. The first part of this presentation (5-10 minutes) will provide a brief overview of how these Domains projects enable not only data portability for coursework, but also a reflective sense of what a digital identity might mean in terms of privacy and data ownership.

The second part of this presentation will explore how Domain of One's Own could provides a powerful example in how higher education could harness application programming interfaces (APIs) to build a more user-empowered data ecosystem at universities. The initial imaginings of this work has already begun at Brigham Young University in collaboration with Reclaim Hosting, and we will share a blueprint of what a vision of the Personal API could mean for a human-centric data future in the realm of education and beyond.

A short talk at the re:publica conference in Germany which touches on the intersection of the Domain of One’s Own which is very similar to the broader IndieWeb movement. POSSE makes a brief appearance at the end of the presentation, although just on a slide with an implicit definition rather than a more full-fledged discussion.

Toward the end, Groom makes mention of MyData, a Nordic Model for human-centered personal data management and processing, which I’d not previously heard of but which has some interesting resources which look like they might dovetail into some of what those in the IndieWeb are looking at. I’m curious if any of the folks in the EU like Sebastian Greger have come across them, and what their thoughts are on the idea/model they’ve proposed? It looks like they’ve got an interesting looking conference coming up at the end of August in Helsinki. There seems to be a white paper outlining a piece of their philosophy, which I’ll link to below:

MyData: A Nordic Model for human-centered personal data management and processing by Antti Poikola (t), Kai Kuikkaniemi (t), Harri Honko (t)

This white paper presents a framework, principles, and a model for a human-centric approach to the managing and processing of personal information. The approach – defined as MyData – is based on the right of individuals to access the data collected about them. The core idea is that individuals should be in control of their own data. The MyData approach aims at strengthening digital human rights while opening new opportunities for businesses to develop innovative personal data based services built on mutual trust.

Based on a quick overview, this is somewhat similar to a model I’ve considered and is reminiscent to some ideas I’ve been harboring about applications of this type of data to the journalism sphere as well.

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An Indieweb Podcast: Episode 3 “Syndication”

Episode 3: Syndication


Running time: 52m 56s | Download (24.9 MB) | Subscribe by RSS

Summary: Facebook has recently announced it will be shutting off its API access on August 1st for automating posts into its ecosystem. For a large number of users this means it will be much more difficult to crosspost or syndicate their content into the platform. As a result, this week David Shanske and I discuss the good and the bad of this move as well as some general thoughts around the ideas of syndicating content from one site to another.

David also discusses plans he’s got for changes to both the Bridgy Publish Plugin and the Syndication Links Plugin.

 
Huffduff this Episode

Show Notes

Related Articles and Posts

Resources and mentions within the episode

# Indicates a direct link to the appropriate part of the audio within the episode for the mentioned portion.

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👓 Deprecating and Replacing Bridgy Publish for WordPress | David Shanske

Read Deprecating and Replacing Bridgy Publish for WordPress by David ShanskeDavid Shanske (David Shanske)
I’ve decided to take a different direction for the Bridgy plugin for WordPress. I’ve never quite been able to explain to people it doesn’t actually do anything. It’s a user interface for the Bridgy service. I’ve decided that the best thing to do is to is to change the approach radically.
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IndieWeb Journalism in the Wild

Some tidbits I really appreciate about John Naughton's website

I noticed a few days ago that professor and writer John Naughton not only has his own website but that he’s posting both his own content to it as well as (excerpted) content he’s writing for other journalistic outlets, lately in his case for The Guardian. This is awesome for so many reasons. The primary reason is that I can follow him via his own site and get not only his personally posted content, which informs his longer pieces, but I don’t need to follow him in multiple locations to get the “firehose” of everything he’s writing and thinking about. While The Guardian and The Observer are great, perhaps I don’t want to filter through multiple hundreds of articles to find his particular content or potentially risk missing it?  What if he was writing for 5 or more other outlets? Then I’d need to delve in deeper still and carry a multitude of subscriptions and their attendant notifications to get something that should rightly emanate from one location–him! While he may not be posting his status updates or Tweets to his own website first–as I do–I’m at least able to get the best and richest of his content in one place. Additionally, the way he’s got things set up, The Guardian and others are still getting the clicks (for advertising sake) while I still get the simple notifications I’d like to have so I’m not missing what he writes.

His site certainly provides an interesting example of either POSSE or PESOS in the wild, particularly from an IndieWeb for Journalism or even an IndieWeb for Education perspective. I suspect his article posts occur on the particular outlet first and he’s excerpting them with a link to that “original”. (Example: A post on his site with a link to a copy on The Guardian.) I’m not sure whether he’s (ideally) physically archiving the full post there on his site (and hiding it privately as both a personal and professional portfolio of sorts) or if they’re all there on the respective pages, but just hidden behind the “read more” button he’s providing. I will note that his WordPress install is giving a rel=”canonical“ link to itself rather than the version at The Guardian, which also has a rel=”canonical” link on it. I’m curious to take a look at how Google indexes and ranks the two pages as a result.

In any case, this is a generally brilliant set up for any researcher, professor, journalist, or other stripe of writer for providing online content, particularly when they may be writing for a multitude of outlets.

I’ll also note that I appreciate the ways in which it seems he’s using his website almost as a commonplace book. This provides further depth into his ideas and thoughts to see what sources are informing and underlying his other writing.

Alas, if only the rest of the world used the web this way…

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👓 Export your Facebook posts to WordPress | Chris Finke

Read Export your Facebook posts to WordPress by Christopher Finke (chrisfinke.com)
I’m a big proponent of owning the data that you create. I use WordPress (of course) wherever I blog, and I use the Keyring Social Importers plugin to make backup copies of my Twitter updates and Foursquare checkins. And as of today, I am also syncing my Facebook updates back to a private WordPress blog using Keyring Social Importers. Not familiar with Keyring Social Importers? That’s too bad, it’s amazing. Install it, and within minutes, you can be importing data from any one of a dozen sites to your blog. Remember all of that data you put into Myspace/Jaiku/Bebo/Pownce and how it disappeared when the site shut down? Wouldn’t it have been nice to be able to save a copy of all of that? That’s what Keyring Social Importers makes possible.

I was kind of hoping for something slightly different when I searched for something and found this, but it is interesting for those who don’t know about Keyring Social Importers and it had an interesting comments section.

I was looking for something in the range of a bulk Facebook Importer to exit Facebook altogether whereas this solution keeps you addicted to it. I would classify it more of a PESOS solution than a POSSE solution.

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Reply to “To PESOS or to POSSE?” by Dries Buytaert

Replied to To PESOS or to POSSE? by Dries BuytaertDries Buytaert (dri.es)
Comparing two different approaches that help you take control back over your own data on the web. [...] The goal of this analysis was to understand the pros and cons of how I can own my own content on https://dri.es. While PESOS would be much easier to implement, I decided to go with POSSE. My next step is to figure out my "POSSE plan"; how to quickly and easily share status updates on my Drupal site, how to syndicate them to 3rd party services, how to re-organize my mailing list and my RSS feed, and more. If you have any experience with implementing POSSE, feel free to share your takeaways in the comments.

What a fantastic breakdown of the concepts of POSSE vs. PESOS, though to be sure there are also additional variations for syndicating, cross-posting, or moving content around to reach various audiences.

One thing that I think you’ve only briefly touched upon is the ability to also have likes, replies/comments, etc. also come back to your site as native content via webmentions. I’ve been able to get rid of five apps and their incessant notifications and trim it all back to just using my own site to handle everything instead. Using something I choose to use instead of something I’m forced to, while also owning my data, is really very liberating.

Like you, I too have always wanted to own my own content on the web, and there are some easier and some harder methods. Not being as strong a developer as many, I’ve taken a more hybrid approach to things which is still evolving. To some extent I began at the easy end with some PESOS based workflows and relying on simple tools like IFTTT.com to at least begin owning all my content. For many content management systems, this is nearly dead easy, and could even be done with something as simple and flexible as Tumblr without much, if any, coding experience.

Over time, as I’ve been able, I’ve  moved to a more direct POSSE method as either I or, more often, others have managed to master making the simple posting interfaces easier and easier. I think in the end, POSSE is the strongest of the methods, so that has always been my ultimate goal.

From a Drupal-centric approach, you might be able to gain an interesting perspective on the multitude of ways POSSE/PESOS can be done by looking at the various ways that are available in WordPress ecosystem. It’s probably easy to discern that some are far easier than others based on one’s facility with coding. In general, I’ve noticed that the more freedom and flexibility a particular method or plugin has, the longer it takes to code and/or configure. The less flexibility a plugin offers, the easier. (So one could compare something like SNAP at the more comprehensive/difficult end to something simpler like JetPack for POSSE.) The difficulty is in the administrative tax of keeping up with the panoply of social media platform APIs to keep things working smoothly over time, particularly when you want your posts to be able to leverage the broad arrays of posting options and display outputs platforms like Facebook and Twitter offer. The other difficult questions can sometimes be: am I just replacing one or two social platforms, or am I trying to replace 20? and am I doing them with one plugin or with 20? and finally, how DRY is that process? Sometimes manually cutting and pasting is just as good.

As you do, I write first and foremost for myself and then a distant second for reaction and conversation with others. Thus I think of my personal site as just that: personal. To some extent it’s a modern day version of a commonplace book where I collect a variety of thoughts in a variety of means, while still trying somewhat to keep it in an outer facing form to look what people might expect a site to look like. This means that I have a good number more than the traditional types of posts most social media sites have. I try to own all my own bookmarks and even post what I’m reading both online and in physical form. I keep highlights and annotations of things I find interesting. I naturally keep longer posts, status updates, and photos like many. I even log scrobbles of music and podcasts I listen to as well as film and television I watch. Interestingly there’s a tremendous amount I only publish privately to myself or a small circle of others that’s hidden on my site’s back end. Depending on how far and deep you want your experience to go you might want to consider how all these will look or be represented on your site. To  a great extent, I think that WordPress’s attempt to copy Tumblr (text, photo, quote, link, chat, audio, video) with their Post Formats was interesting, it just didn’t go far enough. Naturally, this may take a different form for you depending on whether you’re building just for yourself or if you’re planning something more modular for the larger Drupal community to leverage.

Screencapture of my homepage with a list of the various post types my site supports including: articles, notes, bookmarks, jams, checkins, watches, RSVPs, etc.
A few of the post types my website supports.

The best part of all this is that I’ve not done any of it alone. While I try to maintain a list of some of my experiments to help others (you’ll probably appreciate the ones on mobile posting and RSS based on your outline), there’s also a wealth of other examples on the IndieWeb wiki and a terrifically stellar group of people around almost 24-7 in the IndieWeb chat to help spur me along. I’ll echo Tantek’s welcome to what I think is a more thoughtful and vibrant open web.

I hope others also find these resources so they’re not fumbling around in the dark as I was for so long. Since you’re obviously building in Drupal, I can recommend you take a look at some of the examples provided by the WordPress and the Known communities which Ben referenced. Since they’re all .php based and open-source, you may get further faster in addition to being able to iterate upon and improve their work. Many of the developers are frequently in the IndieWeb chat and I’m sure would be happy to help with ideas and pitfalls they came across along the way.

Like others, I’m posting my reply first on my own website, and manually cross-posting it to yours (manually until you support Webmention–perhaps via the Vinculum plugin?) as well as automatically to Twitter and others.

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Reply to Wat is POSSE en PESOS op het IndieWeb? by Frank Meeuwsen

Replied to Wat is POSSE en PESOS op het IndieWeb? by Frank Meeuwsen (Digging the digital)
Nieuwe termen, nieuwe wijn? Of is het meer van wat we al kenden?

I like to think of the IndieWeb as delivering on the original promise of the original decentralized internet. It’s nice that billions of people can now more easily communicate with so-called “free” services like Twitter, Facebook, et al., but it’s at a much larger expense of giving away all of their data, control, and often their privacy and even identities. Social media sites all have their own standards, functionalities, and even quirks, none of which is controllable by individuals, so if you use them, you are forced to use them on their terms instead of your own. The dumpster fire that Twitter has become as a “community” is a prime example. I also think it’s a terrible drawback that if you have a Facebook account and want to communicate with someone on Twitter, you need a Twitter account to do so. Here’s an example of what happens with this type of service-proliferation. Who wants to have to manage all of this, much less remember which service you were having which conversation on?

As you say, much of the data one posts may have little value and feel ephemeral, but certainly not all of it, and certainly not in aggregate. At least the individual should get to decide and have agency over the decision. As it stands, I can delete individual posts from Facebook, but I have no guarantee that the data is physically removed from their servers and still available for either their internal use or for possible future governmental use.

Another way to frame it all is to think of your web presence as a commonplace book.

If you recall the early days of social media, you may appreciate this alternate viewpoint of social media that I wrote about a few months ago: http://boffosocko.com/2017/04/11/a-new-way-to-know-and-master-your-social-media-flow/

Interestingly, I came across your post almost immediately after fleshing out some detail on the wikipage for cross-posting which may be a worthwhile overview from the perspective of a traditional social media user. To help conglomerate all of the various pieces for you and others in the future, I’ve created a category page under the heading “syndication” with links to all of the various pieces which may together make a more coherent whole.

As for your question (excuse my rough translation):

Then I think again, if I put my tweets first on my own site, what about the possible conversations that result from it? If someone answers and I reply again, do I do that on my own site? The IndieWeb wiki is not very clear here…

There isn’t a direct answer within some of the pages you mention, but ideally, yes, all of the conversation takes place in a back and forth manner on your own website (as well as that of those with whom you’re communicating). Sadly, not all of the moving pieces have been solved completely with respect to user interface which could be done in multiple ways. One standard in particular that isn’t supported by many is that of salmention. Until then, some of us are managing to do this manually to maintain the threaded comments so that the entire context of a conversation is still available on our own sites. Even without it, some semblance of threading is possible by providing permalink URLs for all the parts of the conversations on individual pages until such time as it’s more feasible. If you care to experiment, try commenting on this on my site and see what happens.

Incidentally, especially if you haven’t come across it yet, I hope that as you continue to explore and write that you’ll syndicate your content to https://news.indieweb.org/nl for the benefit of others.

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Testing out some integrations for WordPress and Mastodon

There are a bunch of ways for using WordPress with Mastodon, so tonight I thought I’d start experimenting with some.

Straightforward syndication/POSSE plugins (requires an account on a Mastodon instance):

More advanced plugins (shouldn’t require an account as they make your site behave like a standalone instance of Mastodon):

  • Ryan Barrett‘s Fed.Brid.gy – allows one to let their own website federate directly into Mastodon and other networks in various ways. I’ve tinkered with it a bit but haven’t gotten all the pieces working yet. This was just recently released, but Ryan has gotten some interesting pieces working well based on tests I’ve seen.
  • Matthias Pfefferle‘s OStatus – supports a variety of post kinds on Mastodon; it includes a handful of sub-plugins (Webfinger, Salmon, Activity Streams, etc.) to get everything working. I hope to get around to testing this out shortly too, but has many more moving parts.

Do you know of any other interesting methods for using these two systems in combination with each other in a straightforward manner? I’d love to hear about them.

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Reply to Reading Weapons of Math Destruction: the plan by Bryan Alexander

Replied to Reading Weapons of Math Destruction: the plan by Bryan Alexander (BryanAlexander.org)
Our new book club reading is Cathy O’Neil’s Weapons of Math Destruction. In this post I’ll lay out a reading agenda, along with ways to participate. The way people read along in this book club is through the web, essentially. It’s a distributed experience.

It occurs to me while reading the set up for this distributed online book club that posting on your own site and syndicating elsewhere (POSSE) while pulling back responses in an IndieWeb fashion is an awesome idea for this type of online activity. Now if only the social silos supported salmention!

I’m definitely in for this general schedule and someone has already gifted me a copy of the book. Given the level of comments I suspect will come about, I’m putting aside the fact that this book wasn’t written for me as an audience and will read along with the crowd. I’m much more curious how Bryan’s audience will see and react to it. But I’m also interested in the functionality and semantics of an online book club run in such a distributed way.

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📺 Using IFTTT for WordPress Social Media Automation | Advanced WordPress Meetup, San Diego, CA (YouTube)

Watched Using IFTTT for WordPress Social Media Automation from Advanced WordPress Meetup, San Diego, California
This presentation was given by Jim Walker, The Hack Repair Guy, on "Using IFTTT for WordPress Social Media Automation", at the Advanced WordPress Meetup, San Diego, California, July 2017.

This is a short video about using IFTTT.com to do a PESOS type of workflow for WordPress. While interesting, it reminds me of Louis Gray’s old diagram and my response which puts one’s own website at the center and uses POSSE. In short, there’s now a far better way of doing this type of thing with WordPress.

Below are the slides from the presentation, which includes this gruesome looking diagram:

Who wants to implement this type of convoluted workflow?
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The Facebook Algorithm Mom Problem

How I temporarily cut my mom out of my social media life to reach a larger audience.

POSSE

For quite a while now, I’ve been publishing most of my content to my personal website first and syndicating copies of it to social media silos like Twitter, Instagram, Google+, and Facebook. Within the Indieweb community this process is known as POSSE an acronym for Post on your Own Site, Syndicate Elsewhere.

The Facebook Algorithm

Anecdotally most in social media have long known that doing this type of workflow causes your content to be treated like a second class citizen, particularly on Facebook which greatly prefers that users post to it manually or using one of its own apps rather than via API. [1][2][3][4] This means that the Facebook algorithm that decides how big an audience a piece of content receives, dings posts which aren’t posted manually within their system. Simply put, if you don’t post it manually within Facebook, not as many people are going to see it.

Generally I don’t care too much about this posting “tax” and happily use a plugin called Social Media Network Auto Poster (aka SNAP) to syndicate my content from my WordPress site to up to half a dozen social silos.

What I have been noticing over the past six or more months is an even more insidious tax being paid for posting to Facebook. I call it “The Facebook Algorithm Mom Problem”.

Here’s what’s happening

I write my content on my own personal site. I automatically syndicate it to Facebook. My mom, who seems to be on Facebook 24/7, immediately clicks “like” on the post. The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content–even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge. (My mom has about 180 friends on Facebook; 45 of them overlap with mine and the vast majority of those are close family members).

The algorithm narrows the presentation of the content down to very close family. Then my mom’s sister sees it and clicks “like” moments later. Now Facebook’s algorithm has created a self-fulfilling prophesy and further narrows the audience of my post. As a result, my post gets no further exposure on Facebook other than perhaps five people–the circle of family that overlaps in all three of our social graphs. Naturally, none of these people love me enough to click “like” on random technical things I think are cool. I certainly couldn’t blame them for not liking these arcane topics, but shame on Facebook for torturing them for the exposure when I was originally targeting maybe 10 other colleagues to begin with.

This would all be okay if the actual content was what Facebook was predicting it was, but 99% of the time, it’s not the case. In general I tend to post about math, science, and other random technical subjects. I rarely post about closely personal things which are of great interest to my close family members. These kinds of things are ones which I would relay to them via phone or in person and not post about publicly.

Posts only a mother could love

I can post about arcane areas like Lie algebras or statistical thermodynamics, and my mom, because she’s my mom, will like all of it–whether or not she understands what I’m talking about or not. And isn’t this what moms do?! What they’re supposed to do? Of course it is!

mom-autolike (n.)–When a mother automatically clicks “like” on a piece of content posted to social media by one of their children, not because it has any inherent value, but simply because the content came from their child.

She’s my mom, she’s supposed to love me unconditionally this way!

The problem is: Facebook, despite the fact that they know she’s my mom, doesn’t take this fact into account in their algorithm.

What does this mean? It means either I quit posting to Facebook, or I game the system to prevent these mom-autolikes.

Preventing mom-autolikes

I’ve been experimenting. But how?

Facebook allows users to specifically target their audience in a highly granular fashion from the entire public to one’s circle of “friends” all the way down to even one or two specific people. Even better, they’ll let you target pre-defined circles of friends and even exclude specific people. So this is typically what I’ve been doing to end-around my Facebook Algorithm Mom problem. I have my site up set to post to either “Friends except mom” or “Public except mom”. (Sometimes I exclude my aunt just for good measure.) This means that my mom now can’t see my posts when I publish them!

Facebook will let you carefully and almost surgically define who can see your posts.

What a horrible son

Don’t jump the gun too quickly there Bubbe! I come back at the end of the day after the algorithm has run its course and my post has foreseeably reached all of the audience it’s likely to get. At that point, I change the audience of the post to completely “Public”.

You’ll never guess what happens next…

Yup. My mom “likes” it!

I love you mom. Thanks for all your unconditional love and support!!

Even better, I’m happy to report that generally the intended audience which I wanted to see the post actually sees it. Mom just gets to see it a bit later.

Dear Facebook Engineering

Could you fix this algorithm problem please? I’m sure I’m not the only son or daughter to suffer from it.

Have you noticed this problem yourself? I’d love to hear from others who’ve seen a similar effect and love their mothers (or other close loved ones) enough to not cut them out of their Facebook lives.

References

[1]
R. Tippens, “Drop the Autobot: Manual Posting to Facebook Outperforms Automated,” ReadWrite, 01-Aug-2011. [Online]. Available: https://readwrite.com/2011/08/01/manually_posting_to_facebook_significantly_outperf/. [Accessed: 11-Jul-2017]
[2]
“How to Increase Your Traffic from Facebook by 650% in 5 Seconds,” WPMUDEV, 02-Aug-2011. [Online]. Available: https://premium.wpmudev.org/blog/how-to-increase-your-traffic-from-facebook-by-650-in-5-seconds/. [Accessed: 11-Jul-2017]
[3]
J. D. Lasica, “Demystifying how Facebook’s news feeds work,” SocialMedia.biz, 11-Feb-2011. [Online]. Available: http://socialmedia.biz/2011/02/07/how-facebook-news-feeds-work/. [Accessed: 11-Jul-2017]
[4]
D. Hay, “Will auto-posting stunt the reach of your Facebook posts?,” SocialMedia.biz, 26-Jul-2011. [Online]. Available: http://socialmedia.biz/2011/07/26/will-auto-posting-stunt-the-reach-of-your-facebook-posts/. [Accessed: 11-Jul-2017]
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A New Way to “Know and Master Your Social Media Flow”

On the anniversary of the death of FriendFeed, I update Louis Gray's flawed social media diagram.

I was reminded this morning that two years ago yesterday FriendFeed, one of my favorite social media sites, was finally shut down after years of flagging support (outright neglect?) after it was purchased by Facebook.

This reminded me of something which I can only call one of the most hurtful diagrams I saw in the early days Web 2.0 and the so-called social web. It was from an article from May 16, 2009, entitled Know and Master Your Social Media Flow by Louis Gray, a well-known blogger who later joined Google almost two years later to promote Google+.

Here’s a rough facsimile of the diagram as it appeared on his blog (and on several syndicated copies around the web):

Louis Gray’s Social Media Flow Diagram from 2009

His post and this particular diagram were what many were experimenting with at the time, and certainly inspired others to do the same. I know it influenced me a bit, though I always felt it wasn’t quite doing the right thing.

Sadly these diagrams all managed to completely miss the mark. Perhaps it was because everyone was so focused on the shiny new idea of “social” or that toys like Twitter, Facebook, FriendFeed, and thousands of others which have now died and gone away were so engaging.

The sad part in searching for new ways to interact was that the most important piece of the puzzle is right there in his original diagram. No, it’s not the sorely missed FriendFeed service represented by the logo in the middle, which has the largest number of arrows pointing into or out of it. It’s not Facebook or Twitter, the companies which now have multi-billion dollar valuations. It’s not even the bright orange icon representing RSS, which many say has been killed–in part because Facebook and Twitter don’t support it anymore. The answer: It’s the two letters LG which represent Louis Gray’s own personal website/blog.

Sadly bloggers, and thousands upon thousands of developers, lost their focus in the years between 2007 and 2009 and the world is much worse off as a result. Instead of focusing on some of the great groundwork that already existed at the time in the blogging space, developers built separate stand-alone massive walled gardens, which while seemingly democratizing the world, also locked their users into silos of content and turned those users into the actual product to monetize them. (Perhaps this is the real version of Soylent Green?) Most people on the internet are now sharecropping for one or more multi-billion dollar companies without thinking about it. Our constant social media addiction now has us catering to the least common denominator, unwittingly promoting “fake news”, making us slower and less thoughtful, and it’s also managing to slowly murder thoughtful and well-researched journalism. Like sugar, fat, and salt, we’re genetically programmed to be addicted, and just like the effect they have on us, we’re slowly dying as a result.

The new diagram for 2017

Fortunately, unlike for salt, fat, and sugar, we don’t need to rely on simple restraint, the diet of the week, or snakeoil to fix the problem. We can do what Louis Gray should have done long ago: put ourselves, our identities, and our web presences at the center of the diagram and, if necessary, draw any and ALL of the arrows pointing out of our own sites. Facebook, Twitter, Instagram, LinkedIn, FourSquare/Swarm, etc. can all still be there on our diagrams, but the arrows pointing to them should all originate from our own site. Any arrows starting with those same social networks should ALL point (only) back to our sites.

This is how I always wanted my online diagram to look:

This is how I always thought that the diagram should have been drawn since before 2009. Now it can be a reality. POSSE definition. Backfeed definition.

How can I do this?

In the past few years, slowly, but surely, I’ve managed to use my own website to create my diagram just like this. Now you can too.

A handful of bright engineers have created some open standards that more easily allow for any website to talk to or reply to any other website. Back in January a new W3C recommendation was made for a specification called Webmention. By supporting outgoing webmentions, one’s website can put a link to another site’s page or post in it and that URL serves the same function as an @mention on services like Twitter, Facebook, Medium, Google+, Instagram, etc. The difference here is that these mentions aren’t stuck inside a walled garden anymore, they can reach outside and notify anyone anywhere on the web that they’ve been mentioned. Further, it’s easy for these mentions to be received by a site and be posted as comments on that mentioned page. Because the spec is open and not controlled by a third party corporation, anyone anywhere can use it.

What does this mean? It means I can post to my own site and if you want to write a comment, bookmark it, like it, or almost anything else, you post that to your own website and mine has the option of receiving it and displaying it. Why write your well thought out reply on my blog in hopes that it always lives there when you can own your own copy that, though I can delete from my site, doesn’t make it go away from yours. This gives me control and agency over my own platform and it gives you ownership and agency over yours.

Where can I get it?

Impatient and can’t wait? Get started here.

More and more platforms are beginning to support this open protocol, so chances are it may already be available to you. If you’re using an open source platform like WordPress.org, you can download a plugin and click “activate”. If you want to take few additional steps to customize it there’s some additional documentation and help. Other CMSes like Known have it built in right out of the box. Check here to see if your CMS or platform is supported. Don’t see your platform listed? Reach out to the developers or company and ask them to support it.

If you’re a developer and have the ability, you can easily build it right into your own CMS or platform of choice (with many pre-existing examples to model off if you need them) and there are lots of tools and test suites built which will let you test your set up.

If you need help, there are people all over the world who have already implemented it who can help you out. Just join the indieweb in your favorite chat client option.

Some parting thoughts

Let’s go back to Louis Gray’s blog and check on something. (Note that my intention isn’t to pick on or shame Mr. Gray at all as he’s done some excellent work over the years and I admire it a lot, he just serves as a good public example, particularly as he was recruited into Google to promote and launch G+.)

Number of posts by year on Louis Gray’s personal blog.

If you look at his number of posts over time (in the right sidebar of his homepage), you’ll see he was averaging about 500+ posts a year until about the time of his diagram. That number then drops off precipitously to 7 and 5 in 2015 and 2016 respectively!! While life has its vagaries and he’s changed jobs and got kids, I seriously doubt the massive fall off in posts to his blog was because he quit interacting online. I’ll bet he just moved all of that content and all of his value into other services which he doesn’t really own and doesn’t have direct control over.

One might think that after the demise of FriendFeed (the cog at the center of his online presence) not to mention all the other services that have also disappeared, he would have learned his lesson. Even browsing back into his Twitter archive becomes a useless exercise because the vast majority of the links on his tweets are dead and no longer resolve because the services that made them died ignominious deaths. If he had done it all on his own website, I almost guarantee they’d still resolve today and all of that time he spent making them would be making the world a richer and brighter place today. I spent more than twenty minutes or so doing a variety of complicated searches to even dig up the original post (whose original URL had moved in the erstwhile) much less the original diagram which isn’t even linked to the new URL’s post.

 

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Buzzfeed implements the IndieWeb concept of backfeed to limit filter bubbles

The evolution of comments on articles takes a new journalistic turn

Outside Your Bubble

This past Wednesday, BuzzFeed rolled out a new feature on their website called “Outside your Bubble”. I think the concept is so well-described and so laudable from a journalistic perspective, that I’ll excerpt their editor-in-chief’s entire description of the feature below. In short, they’ll be featuring some of the commentary on their pieces by pulling it in from social media silos.

What is interesting is that this isn’t a new concept and even more intriguing, there’s some great off-the-shelf technology that helps people move towards doing this type of functionality already.

The IndieWeb and backfeed

For the past several years, there’s been a growing movement on the the internet known as the IndieWeb, a “people-focused alternative to the ‘corporate web’.” Their primary goal is for people to better control their online identities by owning their own domain and the content they put on it while also allowing them to be better connected.

As part of the movement, users can more easily post their content on their own site and syndicate it elsewhere (a process known by the acronym POSSE). Many of these social media sites allow for increased distribution, but they also have the side effect of cordoning off or siloing the conversation. As a result many IndieWeb proponents backfeed the comments, likes, and other interactions on their syndicated content back to their original post.

Backfeed is the process of pulling back interactions on your syndicated content back (AKA reverse syndicating) to your original posts.

This concept of backfeed is exactly what BuzzFeed is proposing, but with a more editorial slant meant to provide additional thought and analysis on their original piece. In some sense, from a journalistic perspective, it also seems like an evolutionary step towards making traditional comments have more value to the casual reader. Instead of a simple chronological list of comments which may or may not have any value, they’re also using the feature to surface the more valuable comments which appear on their pieces. In a crowded journalistic marketplace, which is often misguided by market metrics like numbers of clicks, I have a feeling that more discerning readers will want this type of surfaced value if it’s done well. And discerning readers can bring their own value to a content publisher.

I find it interesting that not only is BuzzFeed using the concept of backfeed like this, but in Ben Smith’s piece, he eschews the typical verbiage ascribed to social media sites, namely the common phrase “walled garden,” in lieu of the word silo, which is also the word adopted by the IndieWeb movement to describe a “centralized web site typically owned by a for-profit corporation that stakes some claim to content contributed to it and restricts access in some way (has walls).”

To some extent, it almost appears that the BuzzFeed piece parrots back portions of the Why IndieWeb? page on the IndieWeb wiki.

Helping You See Outside Your Bubble | BuzzFeed

A new feature on some of our most widely shared articles.

BuzzFeed News is launching an experiment this week called “Outside Your Bubble,” an attempt to give our audience a glimpse at what’s happening outside their own social media spaces.

The Outside Your Bubble feature will appear as a module at the bottom of some widely shared news articles and will pull in what people are saying about the piece on Twitter, Facebook, Reddit, the web, and other platforms. It’s a response to the reality that often the same story will have two or three distinct and siloed conversations taking place around it on social media, where people talk to the like-minded without even being aware of other perspectives on the same reporting.

Our goal is to give readers a sense of these conversations around an article, and to add a kind of transparency that has been lost in the rise of social-media-driven filter bubbles. We view it in part as a way to amplify the work of BuzzFeed News reporters, and to add for readers a sense of the context in which news lives now.

And if you think there’s a relevant viewpoint we’re missing, you can contact the curator at bubble@buzzfeed.com.

Source: Helping You See Outside Your Bubble | Ben Smith for BuzzFeed

Editorial Perspective and Diminishing Returns

The big caveat on this type of journalistic functionality is that it may become a game of diminishing returns. When a new story comes out, most of the current ecosystem is geared too heavily towards freshness: which story is newest? It would be far richer if there were better canonical ways of indicating which articles were the most thorough, accurate, timely and interesting instead of just focusing on which was simply the most recent. Google News, as an example, might feature a breaking story for several hours, but thereafter every Tom, Dick, and Harry outlet on the planet will have their version of the story–often just a poorer quality rehash of the original without any new content–which somehow becomes the top of the heap because it’s the newest in the batch. Aram Zucker-Scharff mentioned this type of issue a few days ago in a tweetstorm which I touched upon last week.

Worse, for the feature to work well, it relies on the continuing compilation of responses, and the editorial effort required seems somewhat wasted in doing this as, over time, the audience for the article slowly diminishes. Thus for the largest portion of the audience there will be no commentary, all the while ever-dwindling incoming audiences get to see the richer content. This is just the opposite of the aphorism “the early bird gets the worm.” Even if the outlet compiled responses on a story from social media as they were writing in real time, it becomes a huge effort to stay current and capture eyeballs at scale. Hopefully the two effects will balance each other out creating an overall increase of value for both the publisher and the audience to have a more profound effect on the overall journalism ecosystem.

Personally and from a user experience perspective, I’d like to have the ability to subscribe to an article I read and enjoyed so that I can come back to it at a prescribed later date to see what the further thoughts on it were. As things stand, it’s painfully difficult and time consuming as a reader to attempt to engage on interesting pieces at a deeper level. Publications that can do this type of coverage and/or provide further analysis on ongoing topics will also have a potential edge over me-too publications that are simply rehashing the same exact stories on a regular basis. Outlets could also leverage this type user interface and other readers’ similar desire to increase their relationship with their readers by providing this value that others won’t or can’t.

Want more on “The IndieWeb and Journalism”?
See: Some thoughts about how journalists could improve their online presences with IndieWeb principles along with a mini-case study of a site that is employing some of these ideas.

In some sense, some of this journalistic workflow reminds me how much I miss Slate.com’s Today’s Papers feature in which someone read through the early edition copies of 4-5 major newspapers and did a quick synopsis of the day’s headlines and then analyzed the coverage of each to show how the stories differed, who got the real scoop, and at times declare a “winner” in coverage so that readers could then focus on reading that particular piece from the particular outlet.

Backfeed in action

What do you think about this idea? Will it change journalism and how readers consume it?

As always, you can feel free to comment on this story directly below, but you can also go to most of the syndicated versions of this post indicated below, and reply to or comment on them there. Your responses via Twitter, Facebook, and Google+ will be backfed via Brid.gy to this post and appear as comments below, so the entire audience will be able to see the otherwise dis-aggregated conversation compiled into one place.

If you prefer to own the content of your own comment or are worried your voice could be “moderated out of existence” (an experience I’ve felt the sting of in the past), feel free to post your response on your own website or blog, include a permalink to this article in your response, put the URL of your commentary into the box labeled “URL/Permalink of your Article”, and then click the “Ping Me” button. My site will then grab your response and add it to the comment stream with all the others.

Backfeed on!

H/T to Ryan Barrett for pointing out the BuzzFeed article.

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