Automattic, the company behind WordPress.com, WooCommerce, Longreads, Simplenote and a few other things, is acquiring Brooklyn-based startup Atavist. Atavist has been working on a content management system for independent bloggers and writers. With an Atavist website, you can easily write and publi…
This article is even more interesting in light of the other Google blog post I read earlier today entitled Introducing Subscribe with Google. Was today’s roll out pre-planned or is Google taking an earlier advantage of Facebook’s poor position this week after the “non-data breach” stories that have been running this past week?
There’s a lot of puffery rhetoric here to make Google look more like an arriving hero, but I’d recommend taking with more than a few grains of salt.
Highlights, Quotes, & Marginalia
It’s becoming increasingly difficult to distinguish what’s true (and not true) online.
we’re committing $300 million toward meeting these goals.
I’m curious what their internal projections are for ROI?
People come to Google looking for information they can trust, and that information often comes from the reporting of journalists and news organizations around the world.
Heavy hit in light of the Facebook data scandal this week on top of accusations about fake news spreading.
That’s why it’s so important to us that we help you drive sustainable revenue and businesses.
Compared to Facebook which just uses your content to drive you out of business like it did for Funny or Die.
Reference: How Facebook is Killing Comedy
we drove 10 billion clicks a month to publishers’ websites for free.
Really free? Or was this served against ads in search?
We worked with the industry to launch the open-source Accelerated Mobile Pages Project to improve the mobile web
There was some collaborative outreach, but AMP is really a Google-driven spec without significant outside input.
See also: http://ampletter.org/
We’re now in the early stages of testing a “Propensity to Subscribe” signal based on machine learning models in DoubleClick to make it easier for publishers to recognize potential subscribers, and to present them the right offer at the right time.
Interestingly the technology here isn’t that different than the Facebook Data that Cambridge Analytica was using, the difference is that they’re not using it to directly impact politics, but to drive sales. Does this mean they’re more “ethical”?
With AMP Stories, which is now in beta, publishers can combine the speed of AMP with the rich, immersive storytelling of the open web.
Is this sentence’s structure explicitly saying that AMP is not “open web”?!Syndicated copies to:
Interesting to see this roll out as Facebook is having some serious data collection problems. This looks a bit like a means for Google to directly link users with content they’re consuming online and then leveraging it much the same way that Facebook was with apps and companies like Cambridge Analytica.
Highlights, Quotes, & Marginalia
Paying for a subscription is a clear indication that you value and trust your subscribed publication as a source. So we’ll also highlight those sources across Google surfaces
So Subscribe with Google will also allow you to link subscriptions purchased directly from publishers to your Google account—with the same benefits of easier and more persistent access.
you can then use “Sign In with Google” to access the publisher’s products, but Google does the billing, keeps your payment method secure, and makes it easy for you to manage your subscriptions all in one place.
I immediately wonder who owns my related subscription data? Is the publisher only seeing me as a lumped Google proxy or do they get may name, email address, credit card information, and other details?
How will publishers be able (or not) to contact me? What effect will this have on potential customer retention?Syndicated copies to:
Last week I wrote aboutand a related OPML file which one could put into a feed reader to subscribe to the list itself instead of importing it. I haven’t heard anyone mention it (yet), but I suspect that like I, some may be disappointed that some feed readers that allow OPML subscriptions don’t always respect the categorizations within the file and instead lump all of the feeds into one massive list. Fortunately there’s a quick remedy!
WordPress in its wisdom used a somewhat self-documenting API that allows one to create standalone OPML files by category. Thus if you only want to subscribe to just the feeds categorized as IndieWeb related in my OPML file, you can append the category id to the end of the URL to filter the others out.
The main OPML file: http://boffosocko.com/wp-links-opml.php
The IndieWeb only file: http://boffosocko.com/wp-links-opml.php?link_cat=1521
So in general, for WordPress sites one can append
?link_cat=[category id] (with or with out the brackets) to the main URL for the OPML file typically found at
I was going to post about this later this week after running across it this weekend, but by odd serendipity, while I was subscribing to Henrik Carlsson’s site I noticed that he posted a note about this very same thing recently! Thanks for the unintended nudge Henrik!
For quick reference, below are links to the specific OPML files for the following categories within my larger OPML file for those who’d like to subscribe to subsections:
- Entertainment Industry
- Higher Education
- IndieWeb and Education
- Information Theory
- ITBio Related Conferences & Workshops
- ITBio Related Research Groups
- Open Education
I’ve been running this site as a “member” supported site since July of 2012. That’s what I call my subscription based, paywall model, a member-site. I’ve tried a lot of different methods to what I charge for, over the years, so I know a thing or two about subscriptions. I’m not selling software, but the consumer mindset on most any recurring payment is similar across the aisles. I’m sure Amazon could tell you some amazing stories about people being unwilling to use ‘Subscribe and Save’, but we are going to have to wait awhile for that TED talk.
Some interesting thoughts on diminishing returns and subscription pricing for personal blogs and related content.Syndicated copies to: