Interesting to see this roll out as Facebook is having some serious data collection problems. This looks a bit like a means for Google to directly link users with content they’re consuming online and then leveraging it much the same way that Facebook was with apps and companies like Cambridge Analytica.
Highlights, Quotes, & Marginalia
Paying for a subscription is a clear indication that you value and trust your subscribed publication as a source. So we’ll also highlight those sources across Google surfaces
So Subscribe with Google will also allow you to link subscriptions purchased directly from publishers to your Google account—with the same benefits of easier and more persistent access.
you can then use “Sign In with Google” to access the publisher’s products, but Google does the billing, keeps your payment method secure, and makes it easy for you to manage your subscriptions all in one place.
I immediately wonder who owns my related subscription data? Is the publisher only seeing me as a lumped Google proxy or do they get may name, email address, credit card information, and other details?
How will publishers be able (or not) to contact me? What effect will this have on potential customer retention?