It's pronounced poe-WAH-zek.
Derek Powazek has worked the web since 1995 at pioneering sites like HotWired, Blogger, and Technorati. He is the author of “Design for Community: The Art of Connecting Real People in Virtual Places” (New Riders, 2001). He is the cofounder of JPG, the photography magazine that’s made by its community. He has been Chief of Design for HP’s MagCloud, advisor to a handful of startup companies, and creator of Fray, the magazine of true stories and original art.