👓 Luminary Media Sets Podcast Launch Lineup With Lena Dunham, Trevor Noah And More Than 40 Others | Deadline

Read Luminary Media Sets Podcast Launch Lineup With Lena Dunham, Trevor Noah And More Than 40 Others by Dade Hayes

Once the company officially launches (sometime in the first half of 2019, it says), its streaming app will be available as an $8-a-month, ad-free subscription version and free version with ads. Some of its shows will be existing podcasts moving over to Luminary as their new exclusive home, and others will be Luminary originals.

Podcasting, of course, has its own roster of A-list talent best-known to people who wear earbuds a good portion of the day. Three such figures are making their next shows for Luminary: Guy Raz, known for How I Built This and the TED Radio Hour; Leon Neyfakh, the creator and host of Slow Burn; and Adam Davidson, the creator of Planet Money.

While it is not yet a billion-dollar business, podcasting pulled in $514 million in revenue in 2018, according to the Interactive Advertising Bureau. Spotify has recently moved aggressively into the sector, buying Gimlet Media for $230 million.

This sounds like yet another standalone app that is going to turn podcasting into a silo so they can monetize the content. Why not just build a payment system on top of what is already there? They could build less and capture/help out a much larger portion of the ecosystem.

I suspect that RSS will not be involved in this process and one will have to use their app instead of just any app.

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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