e-Literate is a mission-driven organization dedicated to helping higher education and the education companies that serve them continuously improve in their efforts to enable more students to succeed in a 21st-Century world. We do this in two ways: Media, Events, and Community-Building e-Literate has existed as a publication since 2005 and was started as a labor of love that long predated any business ambitions. Today, its content remains free, and its name has been adopted by a larger organization that subsidizes its work. In a real sense, we are a blog that owns a company. e-Literate continues its public good mission through the blog and is expanding to other publishing channels. As an outgrowth of this work, e-Literate has started the Empirical Educator Project (EEP), which is a network of universities and vendors that conduct collaborative projects and contribute knowledge to the public domain. The EEP network generates useful knowledge about how to help students succeed and, more broadly, how to transform the institutional cultures and processes at universities so that they can adapt to changing educational needs and remain as vital and healthy in the next millennium as they have been in the last one. This expanded mission is funded through sponsorships, registration fees, and similar media and events funding mechanisms.