Read The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all by Jay Peters (The Verge)
You’ll be able to buy a jar of Jif with ‘Gif’ printed on it
In another twist in the long-running debate about how to pronounce “GIF,” Jif peanut butter wants to make the case that it owns the soft “g” pronunciation while GIF should be said with a hard “g.”
I love that Vox has hidden the phrase “Even though the creator of the GIF has settled it already.” into their metadata on this post. 

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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