Om Malik writes about a renewed focus on his own blog:
“My first decree was to eschew any and all analytics. I don’t want to be driven by “views,” or what Google deems worthy of rank. I write what pleases me, not some algorithm. Walking away from quantification of my creativity was an act of taking back control. ❧

I love this quote.
Annotated on March 30, 2020 at 10:49AM

What I dwell on the most regarding syndication is the Twitter stuff. I look back at the analytics on this site at the end of every year and look at where the traffic came from — every year, Twitter is a teeny-weeny itty-bitty slice of the pie. Measuring traffic alone, that’s nowhere near the amount of effort we put into making the stuff we’re tweeting there. I always rationalize it to myself in other ways. I feel like Twitter is one of the major ways I stay updated with the industry and it’s a major source of ideas for articles. ❧

So it sounds like Twitter isn’t driving traffic to his website, but it is providing ideas and news.

Given this I would syndicate content to Twitter as easily and quickly as possible, use webmentions to deal with the interactions and then just use the Twitter timeline for reading and consuming and nothing else.

Annotated on March 30, 2020 at 10:51AM