Given Google’s history of killing Reader in a possible attempt to help empower their G+ product, does anyone else see their getting rid of email subscriptions from FeedBurner as a play at an upcoming Newsletter service/app/feature?

It’s suspicious that in a time with increased interest in paid Newsletters, they’d be giving this sort of love to an old project.

Context from a recent Google email:

FeedBurner has been a part of Google for almost 14 years, and we’re making several upcoming changes to support the product’s next chapter. Here’s what you can expect to change and what you can do now to ensure you’re prepared.

Starting in July, we are transitioning FeedBurner onto a more stable, modern infrastructure. This will keep the product up and running for all users, but it also means that we will be turning down most non-core feed management features, including email subscriptions, at that time.

For those who use FeedBurner email subscriptions, we recommend downloading your email subscribers so that you can migrate to a new email subscription service.

For many users, no action is required. All existing feeds will continue to serve uninterrupted, and you can continue to create new accounts and burn new feeds. Core feed management functionality will continue to be supported, such as the ability to change the URL, source feed, title, and podcast metadata of your feed, along with basic analytics.

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

8 thoughts on “”

  1. Given Google’s history of killing Reader in a possible attempt to help empower their G+ product, does anyone else see their getting rid of email subscriptions from FeedBurner as a play at an upcoming Newsletter service/app/feature?
    It’s suspicious that in a time with increased interest in paid Newsletters, they’d be giving this sort of love to an old project.
    Context from a recent Google email:

    FeedBurner has been a part of Google for almost 14 years, and we’re making several upcoming changes to support the product’s next chapter. Here’s what you can expect to change and what you can do now to ensure you’re prepared.
    Starting in July, we are transitioning FeedBurner onto a more stable, modern infrastructure. This will keep the product up and running for all users, but it also means that we will be turning down most non-core feed management features, including email subscriptions, at that time.
    For those who use FeedBurner email subscriptions, we recommend downloading your email subscribers so that you can migrate to a new email subscription service.
    For many users, no action is required. All existing feeds will continue to serve uninterrupted, and you can continue to create new accounts and burn new feeds. Core feed management functionality will continue to be supported, such as the ability to change the URL, source feed, title, and podcast metadata of your feed, along with basic analytics.

    Syndicated copies:

  2. No, b/c this appears to be a complete rewrite of a service neglected for the best part of a decade. To speculate, ight be compliance / audit issue, & they dropped email b/c bulk email is hard to do well, & has additional compliance risks that they don’t want to affect gmail


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