Typewritten index card which reads: Dear Trader Joe's: I suspect that if you move your sweet and dry vermouths out of the wine section and into the hard liquor section near the bourbon, gin, and vodka, you'll sell not only a lot more of the vermouth, but you’ll sell far more of the base liquors with them.

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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