John Naughton (memex.naughtons.org)My Observer review of Rana Foroohar’s new book about the tech giants and their implications for our world.
“Don’t be evil” was the mantra of the co-founders of Google, Sergey Brin and Larry Page, the graduate students who, in the late 1990s, had invented a groundbreaking way of searching the web. At the time, one of the things the duo believed to be evil was advertising. There’s no reason to doubt their initial sincerity on this matter, but when the slogan was included in the prospectus for their company’s flotation in 2004 one began to wonder what they were smoking. Were they really naive enough to believe that one could run a public company on a policy of ethical purity?
