Read Inside the chaos of brand safety technology (branded.substack.com)
Integral Ad Science, Comscore and Oracle are leaking the top secret classifications they use to block ad revenues from the news.
The idea that brand safety is killing quality journalism is the shocking take away for me here. Companies are generally throwing away a lot of their advertising money into a dark pit, but to be doing it while actively killing journalism (and by proxy: democracy) is appalling.

Published by

Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

Leave a Reply

Your email address will not be published. Required fields are marked *

To respond to a post on this site using your own website, create your post making sure to include the (target) URL/permalink for my post in your response. Then enter the URL/permalink of your response in the (source) box and click the 'Ping me' button. Your response will appear (possibly after moderation) on my page. Want to update or remove your response? Update or delete your post and re-enter your post's URL again. (Learn More)