Kawaii (かわいい, pronounced [kaɰaiꜜi]; "lovable", "cute", or "adorable") is the culture of cuteness in Japan. It can refer to items, humans and nonhumans that are charming, vulnerable, shy and childlike. Examples include cute handwriting, certain genres of manga, and Hello Kitty.
Rilakkuma (リラックマ Rirakkuma) is a fictional character produced by the Japanese company San-X, created by former employee Aki Kondo. Companies such as Re-Ment have collaborated with San-X to create Rilakkuma merchandise. Rilakkuma appears on items such as stationery, dishware, backpacks, and stuffed animals. A Netflix original series based on this character titled Rilakkuma and Kaoru is slated to premiere globally in Spring 2019.