pricing | Chris Aldrich

Yellowed catalog page with photos of 5 portable typewriters labeled A-E with blocks of corresponding text below to describe them all and provide their list prices. The headline over the description reads: PORTABLE TYPEWRITERS.. NEW post-war models

Digging into some typewriter pricing history, I found a copy of the 1949 Sears Spring/Summer Catalog, which lists a version of my 1949 Royal Quiet De Luxe typewriter (Sears SKU: 3 NM 4584T with Pica Type) for $95.08 on page 285.

Converting 1949 dollars to 2024 using an inflation calculator indicates this is now worth $1,247.75. Considering that I got it for less than the original sale price in 2024 (including shipping) and that it works as well now as it did then, I feel like I got a pretty solid deal.

For comparison the competing portable models in the catalog included:

Royal Arrow $84.48
Smith-Corona Clipper $84.27
Smith-Corona Sterling $89.57
Remington Portable $84.27
Remington Portable with Tabulator $89.57
Underwood Leader $63.40

They also listed the Tower, a standard size desk typewriter, for $99.00 saying it was just a few dollars more than the portables.

For further comparison, the prior year, the 1948 Smith-Corona Clipper, a model of which I also own, was listed for $76.85. Adjusted for inflation this would be $995.96.

Bookmarked Confessions of the Pricing Man: How Price Affects Everything (Springer, 2015)

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.

The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.

It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.

In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more―as a consumer or as a business person. You will never look at pricing the same way again.