👓 ‘Psychologically scarred’ millennials are killing countless industries from napkins to Applebee’s — here are the businesses they like the least | Business Insider

Read 'Psychologically scarred' millennials are killing countless industries from napkins to Applebee's — here are the businesses they like the least by Kate Taylor (Business Insider)
Millennials' preferences are killing dozens of industries. There are many complex reasons millennials' preferences differ from prior generations', including less financial stability and memories of growing up during the recession. "I think we have got a very significant psychological scar from this great recession," Morgan Stanley analyst Kimberly Greenberger told Business Insider. Here are 19 things millennials are killing.

There could be some more solid data in here, particularly since some of these businesses have been declining for more than a decade and some of that decline began during the recession.

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