If you write clearly, then your readers may understand your mathematics and conclude that it isn't profound. Worse, a referee may find your errors. Here are some tips for avoiding these awful possibilities.
I want to come back and read this referenced article by Milne. The comments on this are pretty interesting as well.
These are the kinds of thoughts that haunt me when I try to write something fresh. Almost all pop mathematics anymore, but it’s the same challenges to write.