Ev WilliamsWhere we’re going Though we’ve been working on this set of problems since the beginning, this year Medium took a big step toward a new solution. Our subscription strategy is based on a simple idea: By charging readers directly, we can make the experience and the content better, which creates a no-brainer proposition for anyone who values their time. By eschewing ads, we remove conflicts between serving our readers and serving those paying the bills. And while many publishers are looking towards subscriptions as an alternative to the deleterious effects of ads (a move we support for everyone), Medium is the only “open paywall” for thoughtful content on the internet. Which means, we tap into the ideas and expertise of thousands of the smartest minds on the planet — many of whom made Medium what it is today — to bring fresh perspectives to Medium members. And starting today, anyone can enroll in our Partner Program and earn money based on the depth and value they provide to members, not the fleeting attention they deliver to advertisers. Along with that, we add stories from the world’s best publishers and seamlessly combine it all in an ad-free, personalized experience. The end goal is to offer the world’s best source for important stories and ideas.
