What is your domain name and what is the story, meaning behind your choice of that as a name?

I’ve spent 20+ years working in the entertainment industry in one way or another and was enamored of it long before that. Boffo and socko are slanguage from the trade magazine Variety essentially meaning “fantastically, stupendously outstanding; beyond awesome”, and used together are redundant. I was shocked that the domain name was available so I bought it on a whim expecting I’d do something useful with it in the future. Ultimately who wouldn’t want to be Boffo, Socko, or even both?
In my youth I think I watched Muppets Take Manhattan about 1,000 times and apparently always thought Kermit was cool when he said “Boffo Lenny! Socko Lenny!”
What was your understanding, experience with domains before you got one? Where were you publishing online before having one of your own?
Over the ages I’d had several websites of one stripe or another going back to the early/mid-90’s when I was in college and everyone was learning about and using the web together. Many of my domains had a ~ in them which was common at the time. I primarily used them to promote work I was doing in school or with various groups. Later I remember spending a lot of time setting up WordPress and Drupal sites, often for friends, but didn’t actually do much with my own. For me it was an entry point into working with coding and simply playing with new technology.
I didn’t actually begin putting a lot of material online until the social media revolution began in 2006/2007. In 2008, I purchased a handful of domain names, many of which I’m still maintaining now. Ultimately I began posting more of my own material, photos, and observations online in a now defunct Posterous account in early 2010. Before it got shut down I had moved back to WordPress which gave me a lot more freedom and flexibility.
What was a compelling feature, reason, motivation for you to get and use a domain? When you started what did you think you would put there?
When I bought my first handful of domains, it was primarily to begin to own and brand my own identity online. I wasn’t sure what exactly I was going to do with them, but I was posting so much content to Facebook and Twitter I thought I ought to be posting it all (especially the longer form, and in my mind, more valuable content) to a site I owned and controlled and then syndicating the content to those other sites instead. Initially microblogging, bookmarking, posting checkins, and sharing photos made it easier to being writing and producing other things.
What kinds of sites have you set up on your domain since then? How are you using them? Please share URLs!
Most of my domains are personal and personal education related, though I do have a few for separate business/work purposes.
https://www.boffosocko.com is my primary, personal, catch-all domain run with WordPress. I can do almost anything and everything I want with it at this point.
I use it to (privately or publicly):
- collect bookmarks of interesting things I see online or want to read in the future;
- post about what I’m reading, watching, or listening to;
- post what I’m eating, drinking, or places I’ve checked into, photos of things around me;
- post podcasts and microcasts from time to time;
- draft and synthesize big pieces of the above to write reviews or longer pieces (from articles to books) and publish them for others to read.
Generally I do everything others would do on any one of hundreds of other social media websites (and I’ve got all those too, though I use them far less), but I’m doing it in a centralized place that I own and control and don’t have to worry about it or certain pieces of functionality disappearing in the future.
In large part, I use my website like a modern day commonplace book. It’s where I post most of what I’m thinking and writing on a regular basis and it’s easily searchable as an off-board memory. I’m thrilled to have been able to inspire others to do much the same, often to the extent that many have copied my Brief Philosophy word-for-word to their “About” pages.
Almost everything I do online starts on my own domain now, and, when appropriate, I syndicate content to other places to make it easier for friends, family, colleagues, and others to read that content in other channels and communicate with me.
https://chrisaldrich.withknown.com — This is a WithKnown-based website that I used when I initially got started in the IndieWeb movement. It was built with IndieWeb and POSSE functionality in mind and was dead simple to use with a nice interface.
http://stream.boffosocko.com — Eventually I realized it wasn’t difficult to set up and maintain my own WithKnown site, and it gave me additional control. I made it a subdomain of my primary website. I’ve slowly been using it less and less as I’ve been able to do more and more with my WordPress website. Now I primarily use it for experiments as well as for quick mobile replies to sites like Twitter.
What helped you or would have helped you more when you started using your domain? What do you still struggle with?
Having more examples of things that are possible with a domain and having potential mentors to support me in what I was attempting to do. I wish I had come across the IndieWeb movement and their supportive community far earlier. I wish some of the functionality and web standards that exist now had been around earlier.
I still struggle with writing the code I’d like to have to create particular pieces of functionality. I wish I was a better UX/UI/design person to create some of the look and feel pieces I wish I had. Since I don’t (yet), I’m trying to help others maintain and promote pieces of their projects, which I use regularly.
I still wish I had a better/more robust feed reader more tightly integrated into my website. I wish there was better/easier micropub support for various applications so that I could more easily capture and publish content on my website.
What kind of future plans to you have for your domain?
I’d like to continue evolving the ability to manage and triage my reading workflows on my own site.
I’d like to be able to use it to more easily and prettily collect things I’m highlighting and annotating on the web in a way that allows me to unconditionally own all the relevant data without relying on third parties.
Eventually I’d like to be able to use it to publish books or produce and distribute video directly.
I’m also continuing to document my experiments with my domain so that others can see what I’ve done, borrow it, modify it, or more easily change it to suit their needs. I also do this so that my future (forgetful) self will be able to remember what I did and why and either add to or change it more easily.
Tomorrow I’m positive I’ll see someone using their own website to do something cool or awesome that I wish I had thought to do. Then I hope I won’t have to work too hard to make it happen for myself. These itches never seem to stop because, on your own domain, nearly anything is possible.
What would you say to other educators about the value, reason why to have a domain of your own? What will it take them to get going with their own domain?
Collecting, learning, analyzing, and creating have been central to academic purposes since the beginning of time. Every day I’m able to do these things more quickly and easily in conjunction with using my own domain. With new tools and standards I’m also able to much more easily carry on two-way dialogues with a broader community on the internet.
I hope that one day we’re able to all self-publish and improve our own content to the point that we won’t need to rely on others as much for many of the moving parts. Until then things continue to gradually improve, so why not join in so that the improvement accelerates? Who knows? Perhaps that thing you would do with your domain becomes the tipping point for millions of others to do so as well?
To get going it only takes some desire. There are hundreds of free or nearly free services you can utilize to get things rolling. If you need help or a mentor, I’m happy to serve as that to get you going. If you’d like a community and even more help, come join the IndieWeb chat room. You can also look for a local (or virtual) Homebrew Website Club; a WordPress Meetup or Camp, or Drupal Meetup or Camp; or any one of dozens of other groups or communities that can help you get moving.
Welcome to the revolution!
Thanks
ClarkChris, added your post to the collection cogdogblog.com/2018/06/whydom…You can only call me “Clark” after you’ve sat in my sink… 😉
Hah! I’m embarrassed, but typos are my trademark. Just fixed.
Maybe I was checking if you’d read it (bad excuse and not true). Apologies
@cogdog Truly, no worries… Thanks for the questions and eliciting the responses you’ve got thus far. We need more testimonials like this.
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Here are the details I wrote up for the fragmention (highlighted links) functionality in WordPress. One of these days I’ll build it all into one standalone plugin: boffosocko.com/2018/01/23/fra…
Background image via JustLego101
My Month of June
I moved departments and subsequently desks. It is interesting how the space you work can influence you. It has provided me a totally different perspective on the project, as well as feel more at home as I was the only one in my old team bridging the gap between the learning, teaching and the central management system. In my new team everyone is involved in integrating with the system, it is therefore helpful in developing a more systemic view.
In regards to the family, our youngest continues to excel with swimming. It seems like the centre questions her age every second week, assuming that she is ready to move up. In part this is confidence, as well as having an older influence around.
The oldest one has turned into a walking karaoke machine, pumping out song after song. She has also continued to develop her own songs on keyboard, mashing up her practice tunes with her own hook lines. Only three chords away from being a star!
Personally, I have been reading James Bridle’s new book New Dark Age. I have also been listening to the latest offerings from Father John Misty, The Presets, Soulwax and Snow Patrol, as well as way too much Baby Shark.
[youtube https://www.youtube.com/watch?v=XqZsoesa55w?rel=0&w=560&h=315%5D
In regards to my writing, here was my month in posts:
Being Analogue: Often we talk about ‘being digital’ but what does this imply in reverse? What might it mean in today’s day and age to be analogue?
Is Sharing Caring? – A Reflection on Comments and Social Media: What does it mean to be caring in online spaces and how is this related to sharing?
Technology, Transformation and a Complex System: A reflection on changing positions within a complex system.
Read Write Interview – Telling the Story of My Domain: Alan Levine recently put out a request for stories about domains as a part of the Ontario Extend project.
Here then are some of the thoughts that have also left me thinking …
Learning and Teaching
Digital Portfolios and Content: Silvia Rosenthal Tolisano unpacks a number of questions and considerations associated with digital portfolios. This includes being open to authentic audiences, reimagining the idea of branding, creating a consistent habit and ethically using content. In a separate post, Diane Kashin reflects upon the interpretative nature of documentation. It can be so easy to discuss the use of technology to support the process, however this is often to no avail without pedagogy and a purpose.
Lessons from the Screenplay: In this YouTube channel, Michael Tucker breaks down the art of film and scriptwriting. A useful resource for exploring various techniques associated with storytelling. Australian Centre for the Moving Image and Amazon also provide some other useful resources associated with films and storytelling.
Using Picture Books With Older Students – A How-to Guide: Pernille Ripp provides a detailed guide to using picture books in any classroom. This includes choosing the right picture book, how to display them, their place in supporting fluency and how they can be used as introductory texts. This is all a part of knowing yourself as a reader. I too have used picture books in the past to support teaching comprehension.
Effort and Achievement Charts: Emily Fintelmen reflects on the co-construction of charts and culture in the classroom. This approach offers an opportunity to unpack various myths, such as whether a silent classroom constitutes a good classroom. Maria Popova provides a lengthier introduction to the concept of growth mindset, while I have written about effort and encouragement in the past.
Learning in and with Nature: The Pedagogy of Place: Diane Kashin discusses her interest in nature as a space to learn and play. She shares the story of collecting beach glass on the shores of Lake Huron. This reminds me of Alan Levine’s reflection on ‘106‘ and Amy Burvall’s focus on looking down. Kashin’s story of collecting that which was once rubbish reminds me of Shaun Tan’s picture book The Lost Thing. Kath Murdoch also shares a series of ideas and activities for noticing nature.
Edtech
Rise of the machines: has technology evolved beyond our control?: In an extract from James Bridle’s new book New Dark Age: Technology and the End of the Future, he discusses the evolution of the machine. This includes the place of the cloud, algorithmic interactions within the stock marker, the corruption of the internet of things and incomprehensibility of machine learning. It is one of a few posts from Bridle going around at the moment, including a reflection on technology whistleblowers and YouTube’s response to last years exposé. Some of these ideas remind me of some of the concerns raised in Martin Ford’s Rise of the Robots and Cathy O’Neil’s Weapons of Math Destruction.
GitHub Is Microsoft’s $7.5 Billion Undo Button: Paul Ford unpacks Microsoft’s purchase of Github. This includes an account of the history of both companies. Dave Winer shares a number of points to consider associated with the acquisition. Louis-Philippe Véronneau and Doug Belshaw suggest that it might be a good opportunity to move to other platforms, such as GitLab. I wonder what this might mean for Github in education? It is interesting to reread Ben Halpern’s predictions for Github from a few years ago. He thought it would be Google or Facebook, wrong. For those new to GitHub, read Jon Udell’s post from a few years ago.
How (and Why) Ed-Tech Companies Are Tracking Students’ Feelings: Benjamin Herold takes a dive into the rise of edtech to measure the ‘whole’ student, with a particular focus on wellbeing. Something that Martin E. P. Seligman has discussed about in regards to Facebook. Having recently been a part of demonstration of SEQTA, I understand Ben Williamson’s point that this “could have real consequences.” The concern is that not all consequences are good. Will Richardson shares his concern that we have forgotten about learning and the actual lives of the students. Providing his own take on the matter, Bernard Bull has started a seven-part series looking at the impact of AI on education, while Neil Selwyn asks the question, “who does the automated system tell the teacher to help first – the struggling girl who rarely attends school and is predicted to fail, or a high-flying ‘top of the class’ boy?” Selwyn also explains why teachers will never be replaced.
Hacking the ISTE18 Smart Badge: Doug Levin reflects on the introduction of ‘smart badges’ at ISTE. Really just a Bluetooth tracking device that then allowed vendors (and anyone for that matter) to collect data on attendees. Levin hacked a badge to unpack their use. He explains that with little effort they could be used by anybody to track somebody. Audrey Watters suggests that, “ISTE has helped here to normalize surveillance as part of the ed-tech experience. She suggests that it is only time that this results in abuse. Gary Stager concern is the “denaturing of educational computing’s powerful potential.” Mike Crowley wonders why in a post-GDPR world attendees are not asked for consent, while David Golumbia wonders if we really know what personal data is? If this is the future, then maybe Levin’s ‘must-have’ guide will be an important read for everyone.
How to Fight Amazon: Robinson Meyer unpacks the story of Lina Khan and her investigation into Amazon and the antitrust movement. This stems from a paper, “Amazon’s Antitrust Paradox,” Khan wrote in the Yale Law Review. Although Meyer focuses on Amazon, this has ramifications for all the platform monopolies. It is also increasingly having an influence on education. Mike Caulfield puts forward another response, arguing that rather than worrying about the Walmarts and Amazons, we should use the money saved to fund an organisation that supports your aims.
Storytelling and Reflection
Your ABC: Value, Investment and Return for the Community: In response to the recent call to sell the ABC, Michelle Guthrie presents a speech explaining the value of the Australian Broadcasting Commission in today’s world. I must be honest, I don’t listen to ABC radio as much as I used to, however I follow a number of podcasts, such as RN Future Tense, and often turn to their website as a first port of call for news. In a time when there is a lot of discussion about the ownership of core infrastructure, it seems strange to sell the ABC. I wonder if this is a reflection of the changes to the media landscape that my nostalgia is overlooking?
Are You Blithely Unaware of How Educational Research Impacts You?: Peter DeWitt reflects on the place of research within education. He makes a comparison with the Devil Wears Prada and the way we assume fashion changes and trends. I find this interesting as both fashion and research are often outside of the reach people and pedagogues. This is epitomised by the story of Aaron Swartz who died campaigning against research hidden by paywalls. Is it possible for all educators to feasibly have access to research or is this another example of have’s or have not’s?
How Informal Learning Gets Misunderstood (And Misinterpreted): David Price responds to the criticism that creativity is dependant on a cache of knowledge. Referring to his experiences with Musical Futures, Price explains that it is creativity and passion which lead to an interest in knowledge and theory, not vice versa. Something he also discusses in his book Open. This reminds me of a post from Amy Burvall who also discusses the importance of having dots to construct ideas. Interestingly, Brian Eno suggests that such ‘dots’ can grow out of shit. Reflecting on the growing trend to ban devices, Mal Lee and Roger Broadie suggest that banning will have no impact on students digital learning and will instead have a detrimental effect on agency within schools.
Team Human: Don’t have to look like a refugee: Douglas Rushkoff reflects on the current crisis involving children been taken off their parents. He suggests that it is less about politics (or the Bible), and more about propaganda with the creation of dehumanising images of children in cages. Rushkoff’s answer is to focus on the intimacy of the sounds. Bill Fitzgerald wonders how much of this is spoken about at events such as ISTE? It can be easy to think, ‘that is America’, but Australia is no better. Whether it be the stolen generation or detention centres, Australia has had its own examples of abuse.
The 12-month turnaround: How the dumpers drove oBike out of town: I remember when I first saw an oBike in action, a guy rolled up to a train station and dumped it near the on ramp. In this article from The Age, Simone Fox Koob reflects on their rise and fall in Melbourne. The dockless bike share scheme is managed by a mobile app. After concerns were raised around Uber, I was sceptical of the data collected by the company. I feel the disruption may have gone too far and caused the creative revolt. It will be interesting to see how competitors respond and what – if any – changes they make.
FOCUS ON … Why Domains
Alan Levine put out a call for reflections on ‘why domains’. This touches on many of the ideas associated with Domain of One’s Own and the #IndieWeb. Although Levine has had a go at collecting together the various responses, I decided to create a list of my own.
Interviewing CogDogBlog.com: Alan Levine provides the back story to ‘cog’ (interest in bikes), ‘dog’ (interest in dogs). He also unpacks the numerous hallways and secret chambers that make up CogDogBlog.
The Story of My Domain: Chris Aldrich explains the meaning behind ‘BoffoSocko’ and the ways he uses his site as a commonplace book. He also shares his belief in the #IndieWeb and the ability for everyone to self-publish.
Interviewing my Digital Domains: Ian O’Byrne shares his interest and focus on documenting his learning openly online. This exercise has evolved through many iterations. Associated with this, Chris Aldrich wrote a post build around the use of Hypothesis to capture and curate highlights and marginalia. A post which Ian annotated in response.
Interviewing My Domain: Tom Woodward provides the stories and choices associated with his domains. He suggests that the biggest challenge with maintaining your own domain is sustaining it over time.
Why Domain: John Stewart discusses the association between domains and being found on the web. Although you can write a book or publish an article, a domain allows us to be found on the web.
Interviewing Your Domain for @ontarioextend: Todd Conaway considers the power publishing to the web as a way of engaging with authentic audiences. He also shares his journey from Dreamweaver to WordPress.
Interviewing my Domain: Colin Madland shares the freedom and flexibility associated with having a domain. What comes through with Colin’s reflections is the crossover between purpose and process.
Interviewing my Domain: Sandy Brown Jensen shares her domain journey associated with DS106. For Sandy, a domain offers a way to talk back to the world
A Kingdom of One’s Own?: John Johnston discusses his journey AOL to his own site. This has come to include his blogs, various web experiments and custom shortcuts to other sites.
We’re All Richer – A #WhyDomain Post: Terry Greene argues that we are all richer in having each other. Associated with this, he suggests that it can be good to have a purpose, such as DS106 or Ontario Extend, to stay active.
“Why Domains” Responses For The Folks Of Ontario Extend: Tim Clarke explains that the motivation for his domain is to make it, host it, know how it works and how to build it. This subsequently allows for a kind of info-environmentalism.
READ WRITE RESPOND #030
So that is June for me, how about you? As always, interested to hear.
Also, feel free to forward this on to others if you found anything of interest or maybe you want to subscribe? Otherwise, archives can be found here.
Cover image via JustLego101.
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@chrisaldrich @hamatti @matthiasott @michelle @flamed
Love seeing these domain stories, thanks for remembering the interview questions from a while back, Chris.
I was always envious of Matt Mullenweg’s https://ma.tt but I was lucky enough to snag https://cog.dog as my calling card site
Matt Mullenweg
@chrisaldrich @hamatti @matthiasott @michelle @cogdog
Thank you for resharing this post @chrisaldrich so much history and knowledge shared on your website! And what a fantastic muppet reference!
@hamatti @matthiasott @michelle @flamed I’m reminded of @cogdog #WhyDomain Stories https://cogdogblog.com/2018/06/whydomain-stories/ a while back. I “interviewed” my own domain as a result: https://boffosocko.com/2018/06/13/the-story-of-my-domain/