👓 Is YouTube Fundamental or Trivial? | Study Hacks – Cal Newport

Replied to Is YouTube Fundamental or Trivial? by Cal Newport (Study Hacks)

As a public critic of social media, I’m often asked if my concerns extend to YouTube. This is a tricky question.

As I’ve written, platforms such as Facebook and Instagram didn’t offer something fundamentally different than the world wide web that preceded them. Their main contribution was to make this style of online life more accessible and convenient.

I suspect that people have generally been exploring some of this already, particularly with embedding. The difficult part on moving past YouTube, Vimeo, et al. with streaming or even simple embedding is that video on the web is a big engineering problem not to mention a major bandwidth issue for self-hosters. I’ve seen scions like Kevin Marks indicate in the past that they’d put almost any type of content on their own websites natively but video. Even coding a JavaScript player on one’s site is prohibitively difficult and rarely do major corporate players in the video content space bother to do this themselves. Thus, until something drastic happens, embedding video may be the only sensible way to go.

As an interesting aside, I’ll note that just a few months ago that YouTube allowed people to do embeds with several options, but they’re recently removed the option to prevent their player from recommending additional videos once you’re done. Thus the embedding site is still co-opted to some extent by YouTube and their vexing algorithmic recommendations.

In a similar vein audio is also an issue, but at least an easier and much lower bandwidth one. I’ve been running some experiments lately on my own website by posting what I’m listening to on a regular basis as a “faux-cast” and embedding the original audio. I’ve also been doing it pointedly as a means of helping others discover good content, because in some sense I can say I love the most recent NPR podcast or click like on it somewhere, but I’m definitely sure that doesn’t have as much weight or value as my tacitly saying, “I’ve actually put my time and attention on the line and actually listened to this particular episode.” I think having and indicating skin-in-the-game can make a tremendous difference in these areas. In a similar vein, sites like Twitter don’t really have a good bookmarking feature, so readers don’t know if the sharing user actually read any of an article or if it was just the headline. Posting these things separately on my own site as either reads or bookmarks allows me to differentiate between the two specifically and semantically, both for others’ benefit as well as, and possibly most importantly, for my own (future self).

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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  1. Listened to This Week in Google 481 Stoned on Cheese by Leo Laporte, Jeff Jarvis, Stacey Higginbotham from TWiT.tv

    Foldable Phone, Online Civility

    If possible, click to play, otherwise your browser may be unable to play this audio file.

    The Samsung Developers Conference Keynote features a foldable phone, SmartThings IoT, and Bixby innovations.
    Android will support foldable phones.
    Google employees stage a walkout over sexual harassment
    Tim Berners-Lee’s Contract for the Web
    How to encourage civility online
    YouTube Content ID
    Facebook and “White Genocide”
    Young people are deleting Facebook in droves
    Facebook’s holiday pop-up store
    Everybody gets free Amazon shipping
    Amazon’s new HQ2(s)
    8 new Chromebook features
    Google Home Hub teams up with Sephora
    Ajit Pai’s FCC is hopping mad about robocalls

    Picks of the Week

    Jeff’s Number: Black Friday home tech deals
    Stacey’s Thing: Extinct cables, Alexa Christmas Lights

    [youtube https://www.youtube.com/watch?v=qb1_nFu4ygI&w=560&h=315%5D

    Leo Laporte doesn’t talk about it directly within an IndieWeb specific framework, but he’s got an interesting discussion about YouTube Content ID that touches on the ideas of Journalism and IndieWeb and particularly as they relate to video, streaming video, and YouTube Live.
    While most people are forced to rely on Google as their silo of choice for video and specifically live streaming video, he points out a painful single point of failure in their system with regard to copyright rules and Google’s automatic filters that could get a user/content creator permanently banned. Worse, as Leo indicates, this ban could also extend to related Google accounts (YouTube, Gmail, etc.) One is thus open to potential chilling effects of intimidation, censorship, and deplatforming.
    Leo discusses the fact that he’s not as beholden to YouTube because he streams and hosts all of his content on his own website and only utilizes silos like YouTube as ancillary distribution. In IndieWeb parlance what he does is known as POSSE or Post to your Own Site, Syndicate Elsewhere and this prevents his journalism, commentary, and even his business from being ravaged by the whims of corporate entities whose rules he can’t control directly.
    The discussion starts at 1:05:11 into the episode and goes for about 10 minutes for those who are interested in this particular sub-topic.
    This idea also impinges on Cal Newport’s recent article Is YouTube Fundamental or Trivial? which I read the other day.
     
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