👓 Twitter is relaunching the reverse-chronological feed as an option for all users starting today | The Verge

Read Twitter is relaunching the reverse-chronological feed as an option for all users starting today by Casey Newton (The Verge)
Just hit that sparkle, fam

Apparently so many people are using shortcuts like “filter:follows -filter:replies” from a few months back that they’ve decided to fix their UI.

Of course the article indicates that it seems to be higher engagement (aka clicks for advertising) as the motivator rather than simply making a stronger and more usable product:

Keith Coleman, vice president of product at Twitter, told The Verge that in tests, users who had access to the easy toggle participated in more conversations than average.

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