📑 I don’t want to be a brand. | Cheri Baker

Annotated I don't want to be a brand. by Cheri BakerCheri Baker (social.cheribaker.com)

“You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.”

And my heart rose up in revolt and shouted: F@CK THAT SH*T!

Almost as iconic as “I’m as mad as hell, and I’m not gonna take this anymore!”

Published by

Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

Leave a Reply

Your email address will not be published. Required fields are marked *