👓 I don’t want to be a brand. | Cheri Baker

Read I don't want to be a brand. by Cheri BakerCheri Baker (social.cheribaker.com)

I attended a training program on author marketing recently, and while I appreciated most of the advice, and the speaker was excellent, I’m struggling with one piece of it, which I’ll paraphrase here:

“You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.”

And my heart rose up in revolt and shouted: F@CK THAT SH*T!

Some great sentiment here on just being a person.

Published by

Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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