A note from Tony Haile, CEO of Scroll
- Scroll is acquiring Nuzzel
- The core service isn’t going to change beyond removing the ads
- We’re spinning out the media intelligence business
Nuzzel is one of my favorite things, so I’m glad to hear that it will continue on… I haven’t heard much about Scroll, which appears to be a journalism startup, but hopefully they’ve got enough legs to make it for the long haul.
We need more competition in the space of “discovery” on the web and particularly in the area of allowing users to control the levers that go into some of that discovery. The blackbox algorithms of the social media giants certainly can’t be trusted because of their financial motivations. In some sense, I view Nuzzel as a real-time directory, but one whose cache is flushed at regular intervals instead of saving all the data for a later date and time or other additional searching. I wonder what a engine like Nuzzel would look like if it kept all the data and allowed itself to be searchable in a long-tail way?