📑 ‘The goal is to automate us’: welcome to the age of surveillance capitalism | John Naughton | The Guardian

Annotated 'The goal is to automate us': welcome to the age of surveillance capitalism by John NaughtonJohn Naughton (the Guardian)
It is no longer enough to automate information flows about us; the goal now is to automate us. These processes are meticulously designed to produce ignorance by circumventing individual awareness and thus eliminate any possibility of self-determination. As one data scientist explained to me, ‚ÄúWe can engineer the context around a particular behaviour and force change that way‚Ķ We are learning how to write the music, and then we let the music make them dance.‚ÄĚ  ‚Ěß

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