![John Naughton](https://i0.wp.com/pbs.twimg.com/profile_images/17168752/JN-for-MT-small_400x400.jpg?w=660&ssl=1)
It is no longer enough to automate information flows about us; the goal now is to automate us. These processes are meticulously designed to produce ignorance by circumventing individual awareness and thus eliminate any possibility of self-determination. As one data scientist explained to me, “We can engineer the context around a particular behaviour and force change that way… We are learning how to write the music, and then we let the music make them dance.” ❧