John Naughton (the Guardian)Shoshana Zuboffâs new book is a chilling exposĂ© of the business model that underpins the digital world. Observer tech columnist John Naughton explains the importance of Zuboffâs work and asks the author 10 key questions
If you can’t read Zuboff’s new book in full, this article/interview may convince you that you should anyway. It may be one of the most important things you read all year.
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