Mike Morrison hardly looks like a revolutionary. He's wearing a dark suit and has short hair. But we're about to enter a world of conformity that hasn't changed in decades — maybe even a century. And in there, his vision seems radical. "We are about to walk into a room full of 100 scientific posters, where researchers are trying to display their findings on a big poster board," says Morrison, a doctoral student in psychology at Michigan State University. The idea of a science poster is simple. Get some poster-making materials and then slap on a title, the experimental methods and the results. Almost everyone has created a poster like this at some point — often in childhood, for a school assignment or a science fair.
Of course, all this to say that this method isn’t a potential improvement for the lazy drive-by poster visitor.