Ideas and concepts are different. In fact, they operate in two separate, radically different worlds that few have been taught to distinguish. One carries the “surface layer” and “whole” of the idea. The other, deeper layer carries essence, the structure of essence. and the activity of essence. Concept Modeling is about the art, science and philosophy that is concept. It is the missing discipline and here is the place to learn about that discovery made on February 6, 1989 by Winston Perez.