Attributing your source of discovery should never obscure attributing the creator or originator of the content. For instance, if you repost a compelling poster you found on your favorite design blog, first credit the person who designed the poster, and then attribute discovery to the design blog that brought it to your attention.

USE THE UNICODES–OR DON’T

We’ve proposed two unicode characters for attributing. They’re clean and short, and they help spread the message of The Curator’s Code itself, but they are not the only way to attribute. You can always use words like “via,” or simply hyperlink to your source — the link is the important part.

ᔥ VS. ↬

Part of what The Curator’s Code aspires to do is evolve our thinking about the levels of attribution. “Via” ᔥ tends to denote a direct repost — something you found elsewhere and shared with your audience with little modification or elaboration. “HT” ↬ tends to stand for indirect discovery — something for which you got the idea at your source, but modified or elaborated on significantly when sharing with your audience.