With the rise of social platforms and an uptick in threatening comments, the newsroom is taking reader engagement in a different direction.
We analyzed our Disqus data and we found that roughly 17,400 comments were made on our site in 2019, but 45% came from just 13 people. That data tells us that social media, email, phone calls, letters to the editor, our Crosscut events and an occasional visit to the newsroom are far better tools for us to hear about your concerns, story ideas, feedback and support.❧
The Disqus data statistics here are fascinating. It also roughly means that those 13 people were responsible for 600+ comments on average or roughly 2 a day every day for the year. More likely it was a just a handful responsible for the largest portion and the others tailing off.
Sadly missing are their data about social media, email, phone, and letters to the editor which would tell us more about how balanced their decision was. What were the totals for these and who were they? Were they as lopsided as the Disqus numbers?
Annotated on January 08, 2020 at 04:33PM
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It seems like they’ve chose a solution for their community that boils down to pushing the problem(s) off onto large corporations that have shown no serious efforts at moderation either?
Sweeping the problem under the rug doesn’t seem like a good long term answer. Without aggregating their community’s responses, are they really serving their readers? How is the community to know what it looks like? Where is it reflected? How can the paper better help to shape the community without it?
I wonder what a moderated IndieWeb solution for them might look like?
Annotated on January 08, 2020 at 04:42PM
It would be cool if they considered adding syndication links to their original articles so that when they crosspost them to social media, at least their readers could choose to follow those links and comment there in a relatively continuous thread. This would at least help to aggregate the conversation for them and their community while still off-loading the moderation burden from their staff, which surely is part of their calculus. It looks like their site is built on Drupal. I would suspect that–but I’m not sure if–swentel’s IndieWeb Drupal module has syndication links functionality built into it.
Rather than engaging their community, it almost feels to me like they’re giving up and are allowing a tragedy of their commons when there may be some better experimental answers that just aren’t being tried out.
The worst part of this for me though is that they’ve given up on the power of owning and controlling their own platform. In the recent history of journalism, this seems to be the quickest way of becoming irrelevant and dying out.