Read Google now highlights search results directly on webpages (The Verge)
It doesn’t seem to be available everywhere just yet.

SearchEngineLand notes that this could have an impact on the ad market, since a website’s visitors may be automatically scrolled down past its ads to the relevant content. The publication notes that sites may need to change the location of their ads in light of Google’s latest feature. 

And of course there will be crazy implications for the adtech space.

Annotated on June 04, 2020 at 09:30AM

Clicking the snippet still takes you to the webpage that it pulled the information from, but now the text from the snippet will be highlighted in yellow, and the browser will automatically scroll down to the section in question. 

This is a feature that’s been implemented in most browsers for a while as fragmentions.

Hypothes.is has supported this sort of functionality for a few years now as well.

I’m curious how these different implementations differ?

Annotated on June 04, 2020 at 09:36AM

and started testing the functionality on HTML pages last year 

According to Kevin Marks, this is the GitHub Repo they’ve been using for creating this work: https://github.com/WICG/scroll-to-text-fragment#:~:text=the%20worst&text=a%20Google&text=serious%20breakage&text=behavior
Annotated on June 04, 2020 at 12:08PM

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

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