I don’t think the right answer is to use something like the Mnemonic medium to memorize a cookbook’s contents. I think a likelier model is: each time you see a recipe, there’s some chance it’ll trigger an actionable “ooh, I want to make this!”, dependent on seasonality, weather, what else you’ve been cooking recently, etc. A more effective cookbook might simply resurface recipes intermittently over time, creating more opportunities for a good match: e.g. a weekly email with 5-10 cooking ideas, perhaps with some accompanying narrative. Ideally, the cookbook would surface seasonally-appropriate recipes. Seasonality would make the experience of “reading” a cookbook extend over the course of a year—a Timeful text. ❧