This article is an elaboration on the statements about the WWW, web design and personal websites I made in my recent talks and articles, as well as those included in the volume. As the editor (and probably the readers as well) noticed, as soon as I look for counter examples to new media products made following the cruel and hypocritical UX paradigm, I come up with a website – or more precisely, with a website of a particular genre – “the 90s GeoCities”.