A five panel cartoon diagram. Panel one is labeled "Data" with the subhead "Reading" with a variety of black and white random circles. Panel two is labeled "Information" with the subhead "Excerpting/Synopsis" with a subset of dots which are colored green and purple.  Panel three is labeled "Knowledge" with a subhead of "Linking" where the prior set of dots are now linked together by a variety of edges to create a network-like graph. Panel four is labeled "Insight" with the subhead "Serendipity" with a copy of the prior network, but two distant interlinked dots are highlighted in yellow. The final panel is labeled "Wisdom" with the subhead "Writing" and the prior graph image from panel four has a highlighted path from one insight dot to the other.

Hugh McLeod’s original cartoon of Information vs Knowledge which was later extended by David Somerville is actually a very solid representation of much of what many sensemaking workflows look like including the process of making and maintaining a Zettelkasten for writing. It could also be an active representation of Bloom’s Taxonomy.

h/t Nick Santalucia

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Chris Aldrich

I'm a biomedical and electrical engineer with interests in information theory, complexity, evolution, genetics, signal processing, IndieWeb, theoretical mathematics, and big history. I'm also a talent manager-producer-publisher in the entertainment industry with expertise in representation, distribution, finance, production, content delivery, and new media.

4 thoughts on “”

  1. Paul says:

    The Information vs Knowledge link does not work, possibly because the URL starts with (

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