“I’m always genuinely happy to interact with listeners,” [Doug Metzger, Ph.D.] said, “and since some prefer social media, I use it. But my (thus far only modestly effective) strategy has been to try and produce enduring content and let it speak for itself, rather than posting ephemera on Facebook and Twitter at regular intervals.” ❧
I love his use of the word “ephemera” in relation to social media, particularly as he references his podcast about ancient history.