Genesis Motor is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015. Genesis models are designed in Rüsselsheim, Germany, Namyang, South Korea, and Irvine, United States; and produced in Ulsan, South Korea.