measurement | Chris Aldrich

Read Scoring sites on their commitment to the open web? by Chris Hardie (Chris Hardie)

A month ago in a tweet related to my post about bringing people back to the open web, I casually proposed a resource that would score tools, services and other websites on their commitment to being a part of the open web. I'm back to flesh that idea out a little more. Crude mockup of a score badge

This is an intriguing idea. Tangential to the badge space, it’s something that sites can do to provide an outward facing signal that they’re attempting to be open. This could potentially be used to help promote the idea, but also create some general competition. Parsers could potentially be created to measure these values as well.

We measure the things we value, right? We all certain value openness, why not measure and promote it?

Annotated YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant by Mark Bergen (Bloomberg)

When Wojcicki took over, in 2014, YouTube was a third of the way to the goal, she recalled in investor John Doerr’s 2018 book Measure What Matters.“They thought it would break the internet! But it seemed to me that such a clear and measurable objective would energize people, and I cheered them on,” Wojcicki told Doerr. “The billion hours of daily watch time gave our tech people a North Star.” By October, 2016, YouTube hit its goal. ❧

Obviously they took the easy route. You may need to measure what matters, but getting to that goal by any means necessary or using indefensible shortcuts is the fallacy here. They could have had that North Star, but it’s the means they used by which to reach it that were wrong.

This is another great example of tech ignoring basic ethics to get to a monetary goal. (Another good one is Marc Zuckerberg’s “connecting people” mantra when what he should be is “connecting people for good” or “creating positive connections”.