Clothes buyers wield blades, markers and iron-on patches to kill off embroidered clothing logos; ‘a tricky surgery’
Since its debut in 1926, the Lacoste crocodile has adorned polo shirts on everyone from the brand’s tennis-star founder to President John F. Kennedy.
Yet you won’t likely find one on Max Ilich. The 47-year-old consultant has extracted the iconic reptilian from at least 10 of his Lacoste shirts. “It’s a tricky surgery,” he said. “But I was pleased with the results.”
I’d always thought of doing this and had tried on a few things with mixed results. Generally I just eschew logos and don’t buy them any more unless I really can’t manage.