Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt | WSJ

Read Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt by Khadeeja Safdar (Wall Street Journal)

Clothes buyers wield blades, markers and iron-on patches to kill off embroidered clothing logos; ‘a tricky surgery’

Since its debut in 1926, the Lacoste crocodile has adorned polo shirts on everyone from the brand’s tennis-star founder to President John F. Kennedy.

Yet you won’t likely find one on Max Ilich. The 47-year-old consultant has extracted the iconic reptilian from at least 10 of his Lacoste shirts. “It’s a tricky surgery,” he said. “But I was pleased with the results.”

I’d always thought of doing this and had tried on a few things with mixed results. Generally I just eschew logos and don’t buy them any more unless I really can’t manage.

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