A hazy day for Tumblr. A shoe dropped. After a year of dancing around, the Yahoo (Tumblr owner)/Verizon deal closed. There were immediate layoffs across their new Frankenstein org, “Oath.” Some of these layoffs hit inside Tumblr, and that’s bad. In addition to the real life talented human beings impacted by these layoffs, the move is a warning and reminder- Tumblr is no longer in the protective purgatory of pre-Verizon Yahoo.
I know that bluechoochoo has hit the nail on the head when she previously saw people leaving Tumblr for Medium right before they pivoted this past January. Her prognostications on Tumblr are always worth reading.
