Taken together, Facebook and Google have now committed more than half a billion dollars to various journalistic programs and media partnerships over the past three years, not including the money spent internally on developing media-focused products like Facebook’s Instant Articles and Google’s competing AMP mobile project. The result: These mega-platforms are now two of the largest funders of journalism in the world.
The irony is hard to miss. The dismantling of the traditional advertising model—largely at the hands of the social networks, which have siphoned away the majority of industry ad revenue—has left many media companies and journalistic institutions in desperate need of a lifeline. Google and Facebook, meanwhile, are happy to oblige, flush with cash from their ongoing dominance of the digital ad market.
The result is a somewhat dysfunctional alliance. People in the media business (including some on the receiving end of the cash) see the tech donations as guilt money, something journalism deserves because Google and Facebook wrecked their business. The tech giants, meanwhile, are desperate for some good PR and maybe even a few friends in a journalistic community that—especially now—can seem openly antagonistic.
A stunning and relatively detailed overview of where we’ve been in the last several years on the journalism front with too many questions about where we may be going.