👓 The Billionaire’s Typewriter | Butterick‚Äôs Practical Typography

Read The billionaire’s typewriter by Matthew But­t­er­ick (Butterick’s Practical Typography)
A friend pointed me to a story on Medium called ‚ÄúDeath to Type¬≠writ¬≠ers,‚ÄĚ by Medium de¬≠signer Marcin Wichary. The story is about the in¬≠flu¬≠ence of the type¬≠writer on dig¬≠i¬≠tal type¬≠set¬≠ting. It ref¬≠er¬≠ences my ‚Äúex¬≠cel¬≠lent list‚ÄĚ of type¬≠writer habits.

Highlights, Quotes, Annotations, & Marginalia

Min¬≠i¬≠mal¬≠ism doesn‚Äôt fore¬≠close ei¬≠ther ex¬≠pres¬≠sive breadth or con¬≠cep¬≠tual depth. On the con¬≠trary, the min¬≠i¬≠mal¬≠ist pro¬≠gram‚ÄĒas it ini¬≠tially emerged in fine art of the 20th cen¬≠tury‚ÄĒhas been about di¬≠vert¬≠ing the viewer‚Äôs at¬≠ten¬≠tion from overt signs of au¬≠thor¬≠ship to the deeper pu¬≠rity of the ingredients.  ‚Ěß

This also sounds like a great way to cook!

Like all non¬≠sense, it‚Äôs in¬≠tended to be easy to swal¬≠low.  ‚Ěß

You‚Äôre giv¬≠ing up far more than de¬≠sign choice. Mr. Williams de¬≠scribes Medium‚Äôs key ben¬≠e¬≠fit as res¬≠cu¬≠ing writ¬≠ers from the ‚Äúter¬≠ri¬≠ble dis¬≠trac¬≠tion‚ÄĚ of for¬≠mat¬≠ting chores. But con¬≠sider the cost. Though he‚Äôs bait¬≠ing the hook with de¬≠sign, he‚Äôs also ask¬≠ing you, the writer, to let him con¬≠trol how you of¬≠fer your work to read¬≠ers. Mean¬≠ing, to get the full ben¬≠e¬≠fit of Medium‚Äôs de¬≠sign, you have to let your story live on Medium, send all your read¬≠ers to Medium, have your work per¬≠ma¬≠nently en¬≠tan¬≠gled with other sto¬≠ries on Medium, and so on‚ÄĒa sig¬≠nif¬≠i¬≠cant concession.  ‚Ěß

You’re definitely not owning your own data.

Boiled down, Medium is sim¬≠ply mar¬≠ket¬≠ing in the ser¬≠vice of more mar¬≠ket¬≠ing. It is not a ‚Äúplace for ideas.‚ÄĚ It is a place for ad¬≠ver¬≠tis¬≠ers. It is, there¬≠fore, ut¬≠terly superfluous.  ‚Ěß

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