As deepfakes make their way into social media, their spread will likely follow the same pattern as other fake news stories. In a MIT study investigating the diffusion of false content on Twitter published between 2006 and 2017, researchers found that “falsehood diffused significantly farther, faster, deeper, and more broadly than truth in all categories of information.” False stories were 70 percent more likely to be retweeted than the truth and reached 1,500 people six times more quickly than accurate articles. ❧
This sort of research should make it easier to find and stamp out from the social media side of things. We need regulations to actually make it happen however.
