👓 Empty Cans of Dehydrated Water | BEACH

Read Empty Cans of Dehydrated Water (beachpackagingdesign.com)

Our friend¬†Mr. Ronse¬†recently brought a gag gift known as ‚ÄúBernard Dehydrated Water‚ÄĚ to my attention.

Packaged as if it were a canned food product, this item is clearly a part of that larger category of gag gifts:¬†packages, containing ephemeral contents. (See: Rob Walker‚Äôs recent Design Observer post, ‚ÄúRarified Air‚ÄĚ)

The thing that‚Äôs unusual in this case is that ‚Äúdehydrated water‚ÄĚ seems to be the only novelty product of an otherwise legitimate food company:¬†Bernard Food Industries.

Apparently on the market since 1962, their dehydrated water beverage is the only gag gift mentioned in a long list of trademarked applications for their standard label design. Also interesting, is how they‚Äôve stipulated their trademark‚Äôs use for ‚Äúnovelty gift items, namely,¬†empty cans.‚ÄĚ

(Some trademark documents, after the fold…)

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