Our friend Mr. Ronse recently brought a gag gift known as “Bernard Dehydrated Water” to my attention.
Packaged as if it were a canned food product, this item is clearly a part of that larger category of gag gifts: packages, containing ephemeral contents. (See: Rob Walker’s recent Design Observer post, “Rarified Air”)
The thing that’s unusual in this case is that “dehydrated water” seems to be the only novelty product of an otherwise legitimate food company: Bernard Food Industries.
Apparently on the market since 1962, their dehydrated water beverage is the only gag gift mentioned in a long list of trademarked applications for their standard label design. Also interesting, is how they’ve stipulated their trademark’s use for “novelty gift items, namely, empty cans.”
(Some trademark documents, after the fold…)
Although the Han Dynasty urn on the left was originally fired sometime between 206 BC and 220 AD and the decorative “syrup urn” on the right was fired nearly 2000 years later, in the late 1800s or early 1900s, the two objects seem related, none-the-less.
I was hoping that “intersecting milk cartons” were already a thing. But, alas, no example seemed to exist online. So, for the 5th and final day of “Polyhedral Milk Carton Week,” I had to make it myself.
What are we looking at? My 3D animation showing the intersection of two gable-top milk cartons. They intersect in (more or less) the same manner as a polyhedral compound of two cubes.
Of course, milk cartons are not cubes. They’re more like rectangular prisms. And it wasn’t at all obvious (to me) what the intersection would look like with taller shapes.
This is cool…
Where does one put company blogs?