Reclaim Hosting recently celebrated it's 5th birthday in late July, and during that 5 years we've only had to increase the cost of an account 1 time as a result of adding WHOIS protection by default to all accounts which came at a cost (which Jim wrote about here). As
He’s right in that they’re really priced well to begin with. I suspect by not supporting all the old infrastructure, they’ll be able to save even more money and have better competition with other hosts.