With all that has transpired between Facebook and the media industry over the past couple of years—the repeated algorithm changes, the head fakes about switching to video, the siphoning off of a significant chunk of the industry’s advertising revenue—most publishers approach the giant social network with skepticism, if not outright hostility. And yet, the vast majority of them continue to partner with Facebook, to distribute their content on its platform, and even accept funding and resources from it.
A very solid question to be asking and to be working on answers for.
Personally I feel like newspapers, magazines, and media should help to be providing IndieWeb-based open platforms of their own for not only publishing their own work, but for creating the local commons for their readers and constituents to be able to freely and openly interact with them.
They’re letting Facebook and other social media to own too much of their content and even their audience. Building tools to take it back could help them, their readers, and even democracy out all at the same time.
Sadly, based on what I’m seeing here, however, even CJR has outsourced their platform for this series to SquareSpace. At least they’re publishing it on a URL they own and control.